LeveragingVIDEO & INFLUENCERSto create awareness
CLIENT BRIEF
Wonderchef is a leader in cookware and kitchen appliances that enables our customers to cook healthy, tasty food with convenience. Adding on to the engagement objective on social media, the brand wanted to send out a strong message this time around. Thus was born, the Dear Man Hold The Pan campaign
OBJECTIVE OF THE CAMPAIGN
To create a social impact by bringing into spotlight an area which is often neglected when it comes to gender equality - the kitchen.
APPROACH
Dividing the activity into 3 Parts
1. Vox Pop video
2. #IHeldThePan Challengewith Influencers
3. Tips and recipes tohelp men cook
STRATEGY
Showing the true scenario of gender inequality through the Vox Pop video and then share information to help men in the kitchen.
1 Theme
Thematic posts spanning over 20 days. Static posts, Videos, GIFs, contests, Influencer Associations
Theme extended to the website and adapted to Offline stores with standees and banners. Influencer and partner stores social media handles were utilized for reach and engagement
RESULTS-DIRECT
Reach
13 Million+
Impressions
14 Million+
Engaged User
115K+
Video Views
1.3 Million+
RESULTS-INDIRECT via INFLUENCERS
Reach
1.9M+
Engaged Users
200K+
HOW DID THE CAMPAIGN HELP THE BRAND?
1.2M
video views
115167 Engaged
Users on Facebook
24609 Instagram
Engagement
2,80,597 Overall
Engaged Users
through Influencers
