INDUSTRY

E-commerce

SERVICE

SEO and Content Marketing

INDUSTRY

E-commerce

SERVICE

SEO and Content Marketing

CAMPAIGN OBJECTIVE

Boosting organic visibility and traffic on Google SERP.

Improving SEO performance of key pages in the overall website.

Powering existing blogs to bring increased organic traffic with SEO practices.

Enhancing the website’s backlink profile to boost dominance and visibility on the Google SERP.

EXECUTION

Create 60 new long-form informative content for the target audience:

Curated topics for blogs and pillar pages to answer queries people search for and boost website visibility. Strategised and created 36 new blogs and 24 pillar pages with enough elements to engage readers and boost traffic. Created pillar pages with detailed information and linked them with relevant blogs to help users binge-read and learn more.

Create 60 new long-form informative content for the target audience:

SEO Optimise (and frontload) key pages to drive visibility and conversion:

Researched and tweaked keywords to optimise the existing product, category and design pages. Structured and added new content for better readability and experience. We frontloaded selective pages that had enough scope for improvement and driving results. For design pages, we added additional content tailoring relevant high-intent keywords to be discovered and help with information the audience sought.

YouTube Optimisation with relevant keywords to maintain rankings:

Tweaked and updated video title, tags and description with relevant keywords in a way to match the video intents and maintain rankings. The intention was to revise the video from an SEO point of view and help increase views.

YouTube Optimisation with relevant keywords to maintain rankings:

Hyperoptimised Pillar Pages & New Blogs to drive significant traffic:

Once LIVE, we looked into every possibility to improve rankings of pillar and blog pages on Google SERP. We added additional content that further provided value to the readers, researched and incorporated additional keywords, embedded videos and conducted thorough SEO hygiene checks.To help the audience find answers quickly and easily, we turned our blogs into listicles wherever applicable. We also created a result-driven backlinking strategy to help boost the rankings. Plus, added relevant FAQs to answer generic questions that also aligned with the blog topics to enhance discoverability in the SERP.

Clubbed relevant blogs to resolve cannibalisation:

Resolved cannibalisation of keywords as we clubbed 2-3 blogs to create a further long-form one. Adding helpful sections within and removing unnecessary portions to allow readers a refined content piece. Researched and tweaked keywords to incorporate seamlessly into the content.

Clubbed relevant blogs to resolve cannibalisation:

AWARD-WINNING CONTENT MARKETING STRATEGY

Wakefit won the CMS Asia 2022 Award for the Best Content Marketing Strategy. Content Marketing Summit Asia 2022 is an event where different brands and marketing minds from across the world gather to explore new heights of content marketing. And here’s where we could showcase our consistent efforts in bringing results for Wakefit.