ABOUT THE PRODUCT:

Teachmint is India’s largest online teaching platform and one of the fastest growing edtech startups. Teachmint offers a mobile-first video-first experience that enables teachers to create a digital persona of every classroom out there.

They wanted to address the big technology - infrastructure gap in teaching and learning. The sole aim is to significantly increase teaching efficiency, reduce costs and increase the student base for existing teachers. In addition to existing teachers, Teachmint is supporting new individuals to create teaching businesses from scratch across domains like K-12 tutoring, test prep and extra-curricular learning.

OBJECTIVE:

Teachmint approached us to amplify their brand collaboration with Raj Kumar Rao and wanted to make the most of it by getting quality teachers on board through the videos made.

INTRODUCING THE PRODUCT TO OUR TARGET AUDIENCE:

India has over 93 Lakh + teachers and we chose the full funnel marketing approach to reach out to them, We segmented these teachers into different cohorts and targeted them with 3 different videos on Facebook: 1 min video on Teachmint being a 1 stop solution, 30 second video on how its beneficial to teachers, and another 30 sec video on how it helps out educational institution owners. Rajkumar Rao resonated a lot more with teachmint’s audience since most of them are from central and north india

RESULTS:

The full funnel approached worked like magic! We saw a 2x increase in one month of the campaigns going live. From having an overall active database of 30,000 teachers to 60,000 teachers in a month.