Leveraging the power of AI, we achieved rapid SEO success and boosted Niyo’s online visibility.
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IndustryFinancial Technology
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Service Paid media and SEO
Objective
To boost organic impressions & clicks to help establish Niyo as the preferred travel partner for Indians travelling abroad. Niyo Global wanted a strategy that helped make them the market lead in the Travel industry while increasing their organic app downloads with significant reduction in ad spends
Strategy
Topic ideation and creating content structures as per category buckets of Visa, Insurance and Forex card
Creation of first draft of long-form blogs
Optimizing and adding human elements
Worked in-line with Niyo Global to revamp the homepage with a storytelling strategy
Created 13+ product pages on Forex card, Visa and flight bookings with aggressive CRO strategies to increase app downloads
Created ~300+ travel guides targeting international travelers and students using AI
*2 out of these 3 steps are done using AI*
Results
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30%
Boost in Organic impressions
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24%
Increase in Organic Users to visit the website
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53%
Increase in Non Branded Impressions with 35% decrease in Ad Spends
