Campaign Objective / Client Brief

Rollick is a home-grown famous ice-cream brand with a strong foothold in West Bengal for the past 25 years. They aim at expanding their footprint in Orissa and then other parts of the country as well.

During the pandemic, one of their biggest pain points was on-boarding distributors to expand their network. Earlier, they used door to door meet up techniques to meet up with potential leads. However, due to the pandemic the likelihood of that was restricted.

Rollick then partnered with Social Beat and onboarded 45+ distributors in West Bengal & Orissa combined.