Creating Brand Awareness in Tier 2 & 3 Cities Through Video & Vernacular Content
Who is the Brand?
Essco by Jaquar Group is an affordable and aspirational bath fitting brand that has been supporting sustainable housing in India.
Essco by Jaquar Group is a value for money bath brand from Jaquar group which is the leader in complete bathing solution. Essco by Jaquar Group, a pan India brand, added a whole new chapter in the bath fitting industry by ushering an era of organized bath market. Essco by Jaquar Group set out with an obsession for good quality product at affordable pricing, one that was unheard in the corridors of bath fitting manufacturers then. With its 10 years of warranty and impeccable customer service, Essco by Jaquar Group is standing tall in Indian bath fitting industry since 1960 and touching more hearts every year. They believe in the ‘Indian dream of affordable housing’ and have aligned their business practices and products towards the same.
Who is the Brand?
Essco by Jaquar Group is an affordable and aspirational bath fitting brand that has been supporting sustainable housing in India.
Essco by Jaquar Group is a value for money bath brand from Jaquar group which is the leader in complete bathing solution. Essco by Jaquar Group, a pan India brand, added a whole new chapter in the bath fitting industry by ushering an era of organized bath market. Essco by Jaquar Group set out with an obsession for good quality product at affordable pricing, one that was unheard in the corridors of bath fitting manufacturers then. With its 10 years of warranty and impeccable customer service, Essco by Jaquar Group is standing tall in Indian bath fitting industry since 1960 and touching more hearts every year. They believe in the ‘Indian dream of affordable housing’ and have aligned their business practices and products towards the same.
Idea about the campaign
This was a branding campaign done on Google, Tik tok and Facebook. The key goal was to reach a large population within key tier 2 and 3 cities in order to spread awareness about Essco by Jaquar Group as an affordable quality brand. We used a vernacular approach and leveraged videos created in Hindi, Gujarati, Kannada, Malayalam and Tamil. We targeted these videos specific to regions which communicated in these languages for optimised performance and campaign efficiency.
Results
View Through Rate
of 83%
CTR of
0.8%
