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IndustryFashion & Lifestyle
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Service Integrated Marketing
Objective
Objective
Celebrating Indian Terrain's Madras Connection
The campaign aimed to spotlight Indian Terrain’s roots in Madras, showcasing its iconic Madras checks and khaki, and how the city has shaped both fashion and personalities.
Approach
Approach
Heritage Meets Modern Storytelling
Featuring Mr. Prabhu Rajgopal, an IIT professor, the rapid-fire session captured his journey and the role Madras played in his success, creating a relatable and city-centric narrative that blended tradition and modernity.
Results
Results
A Resounding Success
