OBJECTIVE

To create a campaign for Fortune Kachi Ghani Mustard Oil that highlights its trusted legacy
and resonates with the tradition of pickle-making.

EXECUTION

Conducted interviews and surveys to understand pickle-making habits and mustard oil preferences across demographics.
Analyzed industry trends, cultural shifts, and consumer behaviors using tools like Keyword Planner and Market Finder.
Created a narrative centered around family traditions and homemade recipes to connect emotionally with the audience.
Ran YouTube awareness campaigns, achieving high engagement with visually appealing creatives.
Partnered with local influencers and renowned chefs in Tier 2 and 3 cities to amplify the campaign’s regional impact.
Focused on high-intent keywords like “pickle oil” and “homemade pickles” to drive traffic to optimized landing pages.