There was a TikTok trend with recorded voice down rounds as 2020 came to an end. It was ‘Outfits I wanted to wear but couldn’t’. Quite relatable isn’t it? We either planned quite a bit in advance and purchased an avalanche of outfits in 2019 or were too optimistic about how soon the pandemic would pass.
Remember how our grandparents dressed? They still have their wedding finest in perfect conditions. Other than that, they had a handful of outfits that were durable and fashionable too. But today, dye fades, cloth tears, buttons fall and the outfit gets tossed. We buy as much as we discard and still want to be environmentally conscious and responsible. It is a vicious cycle. We buy clothes from popular brands and end up having to toss them away after a few wears.
Until the advent of plastics and Tupperware, we hardly threw away the utensils we had. The faults or holes were corrected by electroplating.
Now there is plenty of awareness about limiting consumption and being a part of a circular economy. We find articles and pictures of Celebrities repeating the outfit they wore for one gala at another.
Joining this movement, how might we use handloom and sustainable fashion to promote recycling or upcycling resulting in an efficient circular economy.
the problem statement
Environment, Handloom workers. New-age designers, general public
1. Social Media and influencer lifestyle can encourage purchase of clothes even if we have no place to wear them.
2. Fast Fashion is not unique and not durable.
3. Traditional weaves can survive decades without too much damage.
4. Fast Fashion is a threat to handloom creators and artists with awareness and interest in indigenous forms dwindling.
The solution was presented in 3 categories
1. Summary - Problem, Process, Proposal.
2. Detailed Proposal which included the 3D/2D visuals/app UI/UX/working model, etc.)
3. Supporting Material (Primary, secondary research + Review of Literature)
1. Varun Goswami, Creative Strategist at Facebook.
2. Mayank Mansingh Kaul, New Delhi-based writer and curate of Indian Textiles.
3. Reshma Budhia, Cofounder of TOSS the COIN.
Solutions were presented as clothing store launch designs to buy and rent, high end renewable fashion, social media campaigns, apps, limited edition packaging, documentaries and handloom networks.
1. Sowmya Ramesh - Winner
2. Jahnavee Ramalingam - Runner-Up
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