Role Description for Content Marketing Specialist:
- Writing various types of content (blogs, video, website, social media) for some of the biggest brands in India.
- Analyzing what kind of content is working through Google Analytics, Google Search Console.
- Conceptualizing end-to-end content marketing strategies for brands of varying sectors including real estate, BFSI, B2B, Retail, Finance, etc.
- Collaborating with the SEO team to increase blog traffic and ranking on page one of Google search results.
- Working closely with clients to understand their requirements and goals and crafting customized and creative content marketing solutions for them.
- Learning how to utilize social media advertising to promote content on LinkedIn and Facebook and YouTube
- A chance to be a part of a growing team of passionate writers and content marketers.
Requirements:
- Freshers or anyone with experience in long-form content creation
- Passion for marketing on Google and YouTube
- Fluency in written and spoken English
- Top-notch communication skills to coordinate with clients and the extended team
Bonus:
- Experience working with Google Suite – Google Docs, Google Slides & Google Sheets
- Experience working with WordPress.
- Fluency in writing and speaking another regional language other than English. Preferably Hindi.
General:
- Strong experience in driving performance and branding campaigns, specially on Facebook
- Business understanding of how users/leads flow through the funnel
Experience: 3-5 years of experience in
- Planning, implementing and reporting the performance of paid social media campaigns to drive business outcomes
- Media Planning for brand and performance Campaigns
- Building and Leading a team
Platforms:
- Facebook Ads
- Optional: Mobile attribution platforms (e.g. Appsflyer, Branch)
- Optional: Google Analytics and Analytics Automation (e.g. DataStudio)
Qualities:
- Analytical with a strong understanding of digital advertising
- Updated on the latest trends on the above mentioned platforms
- Supporting and mentoring team members (team size of 2-3 initially)
Responsibilities:
- Drive strategy for large scale campaigns (typical budgets of INR 5 to 25 crores per annum per client)
- Build relationships with the clients and drive business outcomes from the media perspective
- Lead and mentor the team to Plan, execute and optimise campaigns
- Guiding the media and creative team on A/B testing with different ad creatives and landing pages to improve CTR
- Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates to the team
- Training Media Team members on various aspects of paid social media
General:
- Strong experience in driving performance and branding campaigns across Digital Channels
- Basic understanding of various aspects of Digital Marketing such as SEO, SEM etc
Experience: 3-5 years of experience in
- Planning, implementing and reporting the performance of campaigns across various channels to drive business outcomes
- Deep understanding of Social Media Platforms
- Building and Leading a team
- Hands on experience on Facebook Advertising
Platforms:
- Facebook Ads Manager
- Google (Search, Display, Discovery etc)
- Social Media Channels such as – Facebook, Instagram, Twitter etc
- Google Analytics
- Google Trends
- Social Media Listening Tools
- Social Media Analyzing tools
- Bing Editor
Qualities:
- Analytical with a strong understanding of digital marketing
- Updated on the latest trends on the above mentioned platforms
- Supporting and mentoring team members (team size of 3-5 initially)
Responsibilities:
- Drive digital marketing strategy for some of the leadings brands in the country
- Build relationships with the clients and drive marketing objectives
- Lead and mentor the team to drive exponential growth for clients
- Training the team on various aspects of digital marketing
- Lead on pitches and conversations to drive new business acquisition
- Training Media Team members on various aspects of paid media
Brief:
- A senior creative designer in the creative sector employs a high level of knowledge to produce and
encourage spectacular digital designs that satisfy client guidelines and expectations.
- Working with authority and professionalism, they will delegate tasks and offer feedback to team
members, ensuring the high quality of the digital design work and displaying the expertise that has gone
into the project.
- Developing an agency’s digital design capability through leadership and inventive concepts, the aim is to
set online campaigns apart from those of competitors. The fullest understanding of graphic design,
typography and digital standards is as essential as the experience to execute projects of all sizes, and
complete them with resourcefulness and dedication.
Experience: 3-4 years of experience in
Knowledge of these software packages and languages is imperative:
- Photoshop
- Illustrator
- Corel Draw
- After Effects
- Premier Pro
Responsibilities:
The specific details of a senior digital designer’s role do vary, but common activities include:
- Staying up to date with industry trends
- Forging and executing exciting digital ideas
- Generating ideas and selling them into clients and other members of the team
- Encouraging others to share and explore their ideas
- Delegating tasks and providing support for less senior members of the team
- Maintaining high standards and ensuring only the best work is released to the client
- Collaborating across the agency to drive up standards of digital creativity
Skills required:
All senior digital designers needs a wide range of capabilities. These include:
Strong written and verbal communication skills
- In-depth digital design capabilities
- Confidence to delegate tasks
- Significant industry experience
- The ability to keep a cool head and meet deadlines
- Problem solving skills
- The ability to think creatively and deliver clever concepts
- The foresight to put themselves in the shoes of the user
- Meticulous attention to detail
- Significant graphic design experience
- As well as attend meetings and briefings with clients and teammates.
