General:
- Expertise in driving performance marketing campaigns across various Digital Channels
- Experience in building communication strategies and creative approach as well as visibility for branding campaigns
- Understanding of aspects of Digital Marketing such as SEO, SEM etc.
Experience: Must have minimum 5 years experience in:
- Planning and implementing performance marketing campaigns to drive business goals
- Creating extensive analytical reports to gain insights and help optimize performance marketing campaigns
- In-depth understanding of Social Media Platforms
- Implement SOPs, track budgets, follow processes, evaluate TATs and set expectations streamlining the communication functions between stakeholders and employees
- Responsible for creating a team culture that is built on quality, trust and superior specialist skill sets, that breeds success, fosters effective teamwork and relationships at the workplace
- Hands on experience on Facebook/ Google/ Native/ Affiliate Advertising
- A/B Testing for various creative and communication experiments to drive better performance on campaigns
- Brand building strategy to drive visibility for India’s top brands
- Client Servicing to be exemplary in order to drive client success
- Identify opportunities within the teams to take up more business/ projects and work with BD to plug the gaps
Platforms:
- Facebook Ads Manager
- Google (Search, Display, Discovery etc)
- Social Media Channels such as – Facebook, Instagram, Twitter etc
- Google Analytics
- Google Trends
- Social Media Listening Tools
- Social Media Analyzing tools
Qualities:
- Analytical with a strong understanding of digital marketing
- Updated on the latest trends on the above mentioned platforms
- Supporting and mentoring team members (team size of 3-5 initially)
Responsibilities:
- Drive digital marketing strategy for some of the leadings brands in the country
- Build relationships with the clients and drive marketing objectives
- Lead and mentor the team to drive exponential growth for clients
- Training the team on various aspects of digital marketing
- Lead on pitches and conversations to drive new business acquisition
- Training Media Team members on various aspects of paid media
