Job Description:
Position Summary
The programmatic Specialist will focus on driving media activation and campaign management across agencies and partners. You will build infrastructure and capabilities for an agency and drive media strategy with customers and agencies. You’ll act as the connection between the Campaign Management team and customers for current campaign performance, future programmatic strategy. You’ll proactively navigate multiple stakeholders, bridge organizational and structural gaps, and mobilize internal resources to deliver a seamless experience for agencies, partners and customers, on Display and Video 360 (DV360).
Key Responsibility Areas
- Using your analytical mindset, you will be responsible for the platform strategy, execution, performance, and reporting of the media campaign across all programmatic buying platforms
- Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
- Build training materials and best practice documentation
- Leverage first-party and third-party data for targeting and insights
- Oversee the work of one specialist, train technical knowledge and manage workflow
- Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively manage campaign execution
- Responsible for overseeing client pacing & performance across digital media portfolio
- Recommend forward-thinking strategies and innovations
- Proactively working with client services on campaign set-up and optimization strategy
- Work with the data teams to provide analytical insights to the client
Skills
- 1 – 2+ years of experience working in the programmatic digital media buying & planning space with focus a on programmatic strategy and execution
- Demonstrates understanding of media basics and concepts
- Working knowledge of Syndicated tools (GA, GDS, GTM, and etc)
- Understanding of optimization platforms & trafficking platforms
- Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)
- Team player
- Thinks Strategically
