General:
- Strong experience in driving performance and branding campaigns, specially on Google and Programmatic
- Business understanding of how users/leads flow through the funnel
Experience: 10-15 years of experience in
- Planning, implementing and reporting the performance of paid media campaigns to drive business outcomes
- Media Planning for brand and performance Campaigns
- Building and Leading a team
Knowledge on Platforms:
- Google Adwords (Search, Display, Mobile App, Video) and Analytics
- Google Programmatic / DV360
- OTT Platforms
- Other publishers like Times Internet, Sharechat etc
- Affiliates
- Mobile attribution platforms (e.g. Appsflyer, Branch)
- Analytics Automation (e.g. DataStudio)
Qualities:
- Analytical with a strong understanding of digital media
- Updated on the latest trends on the above mentioned platforms
- Supporting and mentoring team members (potential team size of 6-10 team members initially)
Responsibilities:
- Drive strategy for large scale campaigns (typical budgets of INR 5 to 25 crores per annum per client)
- Build relationships with the clients and drive business outcomes from the media perspective
- Lead and mentor the team to Plan, execute and optimise campaigns
- Analyze trends, along with qualitative and quantitative data to guide the team
- Training Media Team members on various aspects of paid media
