1

To Reduce Website drop and Abandon Basket

2

Personalise every communication with recommendation of preference

3

Ability to Churn old Database and retain them

• Conducted a detailed discovery workshop for Apricot
• Explored critical areas for impactful interaction studio implementation
• Integrated data points from the above areas into Marketing Cloud
• Initiated an omnichannel journey to enhance engagement and drive conversions

Phased use cases formulated for personalization:

• Understanding user behaviour on the website
• Tracking users abandoning transactions and carts
• Providing top trending product suggestions post-onboarding
• Re-engaging customers who had not interacted for a long time
• Implemented a strong product recommendation engine using Einstein