Women in Leadership – May The Force Be With You

“Some leaders are born women.” -  Geraldine Ferraro

Through the ages, men have always been considered as the breadwinners of the family, while women were reduced to the role of caregiver and homemaker. The generation gap has changed much of this; feminist movements have pushed women to proactively think of better career opportunities and corporations have started become more people focused rather than commodity focused.

In today’s world, as women climb up the corporate ladder, the population of women employees usually decrease. At the highest level, world-over, there are only 3% to 4% who are women. In the business world, women currently hold only 4.6 percent of Fortune 500 CEO positions and the same percentage of Fortune 1000 CEO positions. While organisations all over the world talk about promoting women, they are yet to get into the practice of regularly doing that.

We find it rather puzzling looking at these statistics since here at Social Beat, the statistics are the opposite. We have an amazing team filled with women leaders who are passionate about their work and are helping Social Beat scale up as one of the leading digital marketing agencies in the country.

Social Beat and the women of power

At Social Beat, 60% of our employee base comprises of women, who come from diverse cultural backgrounds, yet share the same passion for exceptional work ethic in scaling up the company to new heights. We nurture the leadership qualities in women and give them the space to grow. Some grow by helping their peers and creating a support system for the organisation to bank on while the others climb up the ladder, taking our company to tremendous heights which we couldn’t have even dreamt of achieving. Whatever be the case, our female employees have always been the driving force to push our organisation to grow - Grow out of our comfort zones, branch out nationwide, and make a mark in the digital world.

There are innumerable ways in which, lady power has helped us on an everyday basis. From working with different teams to managing people from various backgrounds and cultures, the effort put in by our women is not that of playing their designated roles but that of playing a role model for each and everyone of us.

A part of our inspiring female workforce comprises of vibrant and youthful freshers who are fueled by their educational qualifications and are brimful with energy to prove their worth in the corporate world. Their dedication towards work is nothing less than an experienced professional and we often find inspiration in their fresh and crisp ideas. The other half of the workforce comprises of skillful experts who radiate enthusiasm through their thoughts and perspectives. Being an ROI driven digital marketing agency, we are all about results and achievements.

The Iron Ladies

Talking about inspiring women; three of the most dynamic and versatile women at Social Beat lead the creative, social media and BD teams. Their high-spirited and level-headed nature is the glue which binds their respective teams together. We are proud to mention that 40% of the workforce even at the leadership level comprises of women and we trust their maternal instincts to nurture the company’s everlasting growth.

What makes the Women of Social Beat so unique?

The problem is, many companies misunderstand the concept of leadership. Becoming a leader acquires more than just skills that define the very role. There is a quality that matters too; a fundamental identity shift that women seem to master better than men.

Qualities of a good leader:

• People management skills: People management skills are not something one can earn out of a book, it comes naturally or through life experiences. Women have the natural talent of being people persons; their ability to induce a happy working atmosphere is one to cherish.
• Great listener: As commanding as leaders should be, they must also have an open door policy;  women are known to be great listeners, always keeping the door open to suggestions made by team members.
• We before me: A good leader knows that the team matters much more than the individual. A woman’s companionship nature makes her dependent yet equally headstrong when it comes to team effort.
• Multitasking: It may sound cliche but is the cliche that makes the difference between a good leader and a bad one. Undoubtedly, women will always hold the title as the hardest working, fastest and smartest multitaskers.

The feelings are mutual

Social Beat’s efforts in making a wonderful working atmosphere have been well received by our numerous female employees. A majority of them have cited four common advantages that make working in the company a pleasurable experience.

• Freedom of expression: Whether it is spilling your heart out or sharing ingenious ideas, Social Beat is always open to all things new, amazing and sometimes flat-out quirky.

• A plethora of inter-job opportunities: You may be employed here in a particular post but there is no restriction as to what you want to explore. If you enjoy doing something more, we enjoy helping you do that something, better.

• Awesome work-life balance: “All work and more play, an employee’s life is hip-hip hooray” as quoted by everyone here!

• Safe work place: Clean, serene and comforting and uber-friendly, Social Beat makes the safety and security of their employees a very high priority.

More women are taking up major roles, which has directly influenced the atmosphere in a workplace. Companies have reported an increased dynamic among their employees with team efforts responsible for improved financial results; women are making a workplace calmer, friendlier and more engaging. Ultimately, having a working atmosphere that is well balanced in gender is important as it helps generate stronger leadership identity development.