Blogs are no longer just an expression of an individual or a platform to share one’s ideas and thoughts. Blogs have started to be one of the most influential and useful tools in the market space. It’s an excellent way to showcase thought leadership as well as keep consumers updated on what’s happening in the company and with the products/services. It is important to note that, in business blogging, the blogs must be related to the key area of the business and needs to be engaging for the readers. That being said, there are still a lot of businesses that are not very active in the blogging in spite of the inherent benefits of blogging. This blog aims to bring out the importance of business blog!
Increases traffic to your website
A website is a great asset to any company and anything that brings traffic to the site only doubles the asset’s value. The traffic on a website is very crucial, which indeed serves in achieving the objective of the site. One of the main reasons why people don’t return to a brand’s website is because it is idle and inactive. Blogs give the internet users a great reason to visit your site and increase the traffic. According to a HubSpot survey, 60% of the brands who have constant blogging on their websites acquire more customers than the others. Blogs help people or potential customers discover your website amongst million others. This happens when the blogs are informational and also related to what users would like to read from your website. It is also said that blogging shows a professional approach for the brand business. By providing useful information, it attracts people to visit the site even repeatedly. Who wouldn’t like more visitors to their website, anyway?
Increases Search Engine traffic
To appear in SERP #1 is a dream! And to get there, you need to really work hard . There are more than 200 aspects which determine your rank in Google. But, nothing like some good content! Blogs are now a vital part of Search Engine Optimization and can be leveraged upon in two ways. One, include it as just an additional index page to your website which Google then identifies and eventually will garner organic search results. Another way is to include targeted keywords and links which will help in increasing the ranking of the site by getting you noticed more in the search results. This exercise becomes easier with the help of SEO plug-ins. By using an SEO plug-in like Yoast which calculates the density of the appearance of the focus keyword in the blog will check whether the right keyword is used on the blog. Research shows blogging increases inbound links by 97 percent, the most important factor in Google’s ranking algorithm. Quality content and regular updates are an indication to Google that the website is active with a routine content flow! Explore some of the latest SEO hacks, here.
Customer Acquisition and Lead generation
The ultimate goal for every business, big or small is to generate revenue and blogs help you do that. Regular blogging, as mentioned earlier increases the traffic to your website. Small businesses with blogs are said to generate more leads by 126%. The increase in traffic will result in more people taking note of your business and eventually exploring the rest of your website where all your business services are listed. This is a great way of acquiring customers without bombarding them with self-promotional content. While creating content you should keep in mind that every person who visits your website has the potential to be a customer. When your target audience finds your blog interesting, they may be more interested in your business than they were before and the chances of conversion are higher.
Content creation for social media platforms
Another reason why blogs are important to your business is that they create a huge content value for Social Media Marketing. It is almost mandatory for brands to have an identity on social media and the only differentiation is content. Content defines your brand identity and helps you stand apart from the rest of the crowd. Creating quality content in the form of blogs and sharing them on the social media channels can help get more reach. The number of likes, shares, retweets will testify for your content. Here’s an interesting and informative blog post that was shared on social media for amplification.There are many other ways to amplify your content online. Click here to read about it.
Helps in building the brand
Branding is the core element to develop your business. Every business is striving hard to create a brand for them and to make people see them as THE BRAND and not just any brand. Blogging is a huge opportunity for you to build a brand for your company. It is, after all, the most organic method of getting people to notice your brand online. The key is to create a blog which adds value and is unique in its content approach and style. By creating specific, targeted content, you may focus more specifically on your target audience leading to increasing your exposure among people. Learn how Content Marketing is one best way to give your brand an image!
Establishes authority and expertise
A good blog always answers a question, solves a problem or gives something valuable for a takeaway. When a brand constantly shares blogs that are useful to the customers, it develops an authoritative image in their minds. For example, for a group of angel investors, blog topics like- Tips for entrepreneurs, How to grow as a startup etc. along with other business strategies are going to be of some value to their readers. The ultimate aim is that when a user reads your blog, he/she should finish it with some value-addition. When people find answers or solutions on our blog, they are more likely to become your follower and they start seeing you as a source of information. Here are 10 ways to create better content for your readers.
Increases customer interaction
It is important for any brand to stay connected with their audience. The underlying factor behind the success of any business is the concern to satisfy the end customer and not just run your firm for money. To do so, brands should establish a good rapport with the customers. To improve on the customer interactions front, brands need to establish higher recall. The question is how do blogs help in this aspect? A higher recall can be established for your brand when you provide knowledge to your consumers and this, in turn, improves the relationship your brand has with the customers. It helps build trust which turns into brand loyalty eventually.
In a world where content speaks for itself and does half the job of a brand, blogs are the most crucial thing to look upon as a marketer. When blogging becomes a strategy in your marketing plan, you get a powerful tool to fight against your online competitors. If your company hasn’t started blogging, this piece is an indicator that it should!
Was this blog useful? Share your thoughts on other reasons you started blogging!