Today, almost everything is online. Brands are increasingly looking at digital marketing professionals to help them make the transformation from offline to online. Here’s where a need for an MBA in digital marketing steps in. Digitization is increasingly influencing the way businesses function across sectors and has changed the way advertising works. This changing digital landscape has created a need for a new niche that is an MBA in digital marketing management.
The Importance of Digital Marketing:
According to the Digital First Journey report by KPMG, in India, growing internet penetration and data usage are likely to help push the digital advertising spending at a compounded rate of 30.8 percent between 2016 and 2021. Digital marketing comprises many forms of marketing, and since it’s a vast field, there is substantial demand for online marketers in companies across India and the rest of the world. Digital marketing is a way to market products and services using digital technologies, not only on the web but also on mobile and other electronic devices. Digital marketing management covers various marketing techniques such campaign marketing, email marketing, social media marketing and content marketing among others. Communicating on social media helps companies receive all kinds of feedback from users who in return help the company provides an enriched digital experience.
The Scope:
Sound expertise in digital marketing management and strategies provide you with all the skills necessary to become a successful digital marketing professional. It also helps you build a digital marketing company of your own. You can also become an independent Digital Advertising consultant and businesses build their digital presence after you learn all the necessary digital marketing skills. You could work in executing Digital Marketing Strategies, in social media marketing, SEO and content marketing, market research, digital advertising, business development and sales, N2N marketing and many other departments.
A report by StatCounter Global Stats stated India is leading mobile Internet usage with 79 percent with the US coming second at 37 percent and the UK at a close 34 percent. Several organizations and businesses across sectors now offer digital marketing jobs, as more businesses aim to expand their digital marketing teams. Advertising agencies are the leading providers of digital marketing jobs in India. Independent digital marketing agencies, PR companies, social media agencies well as market research agencies provide digital marketing jobs too.
Online solutions:
This course has the potential to be on various platforms such as Google Search, Google Display, Facebook, YouTube, etc to ensure you are well versed in all advertising elements equipped with all the latest know-how. Digigrad’s online Advertising masters program is updated with all of the above. Many educational institutions, startups, and agencies now provide courses with a certification in digital marketing. One of the best institutes which offer such a program for aspiring digital marketing professionals is Digigrad. Apart from that, some post-graduation courses like MBA have started including digital marketing in their syllabus. A lot of these institutes also integrate Digital marketing at an advanced level. A perfect solution for this would be taking up a course that would bridge that gap and provide you with the tools you need before your MBA. A perfect example of such a course is the Digital Ads master course by Digigrad.
About the course:
Candidates who are looking to apply for a regular MBA in digital marketing need to finish their undergraduate course of at least 3 years. You may also be required to qualify in any national MBA entrance examinations such as CAT/MAT/XAT/GMAT.. The average annual fees for the course ranges from INR 50,000 to INR 7 lakhs. The course follows a regular 2 year structure with 4 semesters covering all the different subjects involved in digital marketing.
The subjects mainly comprise of subjects including and Introduction to Digital Marketing & Search Engine Optimisation, Social Media Marketing, Branding, Content Marketing strategies, Digital Advertising, Analytics , Communication essentials , Market Research, Consumer Behavior, Distribution Management, Mobile Marketing, Affiliate Marketing, performance marketing, Online Reputation Management etc.
1.JK Lakshmipat University, Jaipur.
The university was established in the year 2011. They offer an MBA in digital marketing and web analytics with actual live projects. You will also receive personality development training as part of a multidisciplinary curriculum. Partnership with various world-class institutes provides various research opportunities and excellent training for implementing real-life situations.
Website: www.jklu.edu.in
2.Centurion University of Technology, Bhubaneswar
Centurion University in Bhubaneswar offers a 2 years MBA program specialising in digital marketing management and e-commerce. It is a private university which is ‘A’ grade accredited from the NAAC. You can apply online on their website. You can also apply offline at the university. The university is a member of the AIU and offers several merit scholarships.
Website: https://cutm.ac.in
3. RVS Institute of Management, Sulur, Tamil Nadu
In the year 2014, RVS started offering digital marketing under the MBA program. Although it is not a very well known college, trainedge has collaborated with the college to improve the course content delivery and make it more holistic. Real-time projects make it a very practically-oriented course. Most of the faculty who teach at this university are from IIMs or ISB; thereby giving aspiring digital marketing professionals access to some of the best minds in the industry.
Website:https://www.rvsimsr.ac.in
4.Xavier Institute of Management and Research, Mumbai
Xavier institute is a renowned institution in Mumbai. It provides a range of innovative programs for students to expand their knowledge and gain expertise. Xavier offers a separate master of management studies course in digital marketing, which can be considered equivalent to an MBA. If you want to do an MBA in digital marketing in Mumbai, Xavier’s is a great option.
Website: https://ximr.ac.in
5.RIMT University, Punjab
The Regional Institute of Management and Technology, in Punjab, provides MBA in digital marketing and social media marketing. It is a private institution that offers courses in engineering, management, and marketing studies.
Website:https://rimt.ac.in
6. MICA, Ahmedabad
Also known as the ‘Mecca of Marketing’, MICA is a top choice to get a degree in Marketing and communications. MICA offers a 6.5 Month intensive online program that is designed to train students in key areas of Digital Marketing & Communication to help them deal with real-world marketing challenges. The program is taught by some of MICA’s top Faculty in Marketing Strategy, Digital and Communications. Through core concepts, industry projects, tools and case studies, MICA’s digital marketing communication course will equip you with top skills needed to succeed in the field.
Website: https://www.mica.ac.in/digital-marketing-communication-online/program-overview
7. Symbiosis, Pune
Symbiosis College for Distance Learning, Pune offers a 4-month long Certification Course as well as a 2 year PGDBA Program with a specialization in Digital Marketing. Symbiosis is AICTE Approved. A PGCM [DM] from Symbiosis will help students gain a solid understanding of the digital marketing landscape & equip students with tools and techniques required to become a successful digital marketer.
Website: http://www.scdl.net/distance-learning-in-digital-marketing.aspx
Digigrad: DigiGrad is an initiative of Social Beat, India’s fastest-growing independent digital marketing solutions company. You can collaborate, learn, and grow with some of the top minds in digital marketing. Social Beat is an award-winning Google Premier Partner Agency and a recommended agency by Facebook. They offer a Digital Advertising Master course which is ideal for anyone seeking to pursue a career in digital marketing or to broaden their expertise in this versatile subject. You can learn Digital Advertising from top experts and leading innovators in the digital marketing industry across India with Digigrad’s certification program. Under the Digital Advertising Master Course, Digigrad offers comprehensive digital marketing modules, which extensively cover advertising across platforms such as Google Search, Google Display, Facebook, YouTube, etc to ensure that you become a highly skilled digital marketing professional.