The past decade has witnessed digital marketing surface as a key player in the advertising and branding of an organisation. Apart from uplifting the brand image and being the winning formula to generate more B2B leads, going digital also helps organisations reach their target audience which, in turn, leads to enhanced sales.
One such industry that has accomplished significant growth in digital marketing is the real estate industry. From enhanced sales to heightened outreach, the online space has proved to be a game changer for the property sector and is guaranteed to transform the real estate industry in 2018. Here are some of the effective real estate marketing strategies that you can apply for your brand as well.
As we all know, a landing page is a one-stop formula to transform your lead generation. In order to get the best out of your landing page, make sure the website is engineered for top performance. Opt for tailor-made designs which are beyond the recent sub-par and patience-testing crawl that current websites exhibit on current browsers. It is also important to optimize your website for different platforms as almost everyone uses a smartphone, tablet or desktop of some kind. When they need information online, you can make it quick and easy by showcasing your landing page containing all the information needed for your product or service. Listed below are few of the advanced features you can implement on your landing page for profound results:
Sticky contact forms eliminate the need for users to scroll up and down the page in search of a respective call-to-action like a “Contact Us” or a “Book Now” button. Pages with sticky contact form implementation have recorded a 30% higher rate of lead generation and conversions.
You can now integrate your mobile landing pages with a ‘Call Option’ and a ‘Request Call Back’ button at the bottom of the site. This avoids a long form taking up screen on the website which, in turn, leads to the improved user experience.
Apart from enhanced navigation, you can also track the performance of the page and retrieve the list of users who have clicked on the button but not filled the form with Event Tracking. This will help you in aggressively retargeting the users till they ultimately convert to loyal customers.
Upgrading your landing page with a “Click for Price” call-to-action will not only increase the number of lead enquires but also generate more quality leads for the project. This feature is particularly useful for developers who are showcasing multiple developments. It helps them direct the potential clients to the projects that fit their budgets and preferences. This way, developers can also brilliantly categorise their affordable projects by placing them under a tab of “Lesser than Rs 60 lakhs”, for an instance.
Google Display Network is a ground-breaking marketing strategy that can effectively increase the lead generation and conversions of your website through elaborate retargeting. Let’s take a look at how a real estate company can leverage this phenomenon to market their brand in the digital space.
Linking your Google Analytics account to your AdWords manager will give you a closer insight into the content consumption pattern of your website traffic after an ad click. This data will help you analyse how much of your online leads are generated from AdWords which will, in turn, enhance the performance of your site. You can also categorise your audience into search, display and direct audiences.
Check out our comprehensive guide to AdWords Smart Display Campaigns for more insights.
The search network helps you reach people who've interacted with your business by retargeting. These audiences will have a very strong intent to buy your property and are most likely a few clicks away from conversion. These are the visitors who have landed on your page through an organic search with the sole aim to purchase.
The audiences generated through the display network are targeted based on their consumer behaviour. Due to this, they are usually bigger in number with a lesser probability of conversions.
Now that you know the type of audiences you can target in order to market your brand or advertise a property, let’s find out how to segment this data in Google Analytics. Read on to know more.
Step 1: Go to ‘Analytics Property’ and select ‘Audiences Definition’ to create a new audience.
Step 2: Select the Source as ‘Direct’ for direct or organic visitors and select ‘Search Campaign Name’ for search visitors
The main objective behind this strategy is to remarket aggressively to users visiting your website from the Search Network and allocate high budgets to this list instead of running a remarketing campaign on the entire cluster of visitors.
The most effective strategy when it comes to remarketing your property to the online audience is to target only the viewers who have scrolled down your microsite. Since a majority of the users may exit the website from the first fold, it does not make sense to remarket to the set of users who have not engaged with your product.
Marketers can leverage the power of Google Tag Manager (GTM) to capture events in Google Analytics for page scrollers. You can choose a scrolling rate of 25%, 50%, 75% or 100% and set the goal in Analytics to track the performance of your page. For example, you can create an audience based on the engaged users who have scrolled to the second fold of your microsite to target them back efficiently. The main objective here is to remove non-engaged users from the cookie pool and utilize bids and budgets to remarket to engaged users only.
By creating a Custom Affinity Audience, real estate companies can reach out to individuals browsing for similar projects in the online space and have most likely filled a lead form with your competitors. This audience can be retrieved with the help of the Thank you Page URL. However, we recommend using this strategy only for the domestic market for a narrow reach. This will also help in effectively communicating the USP of the property in the regional ads.
To reach out to the international market, marketers can create custom audiences based on the competitor’s URL. Nevertheless, the rate of conversion will be low due to the wide audience.
With the help of Google Display Network, property builders can exclusively reach out to audiences who are actively looking to purchase premium developments.
For instance, if you want to engage audiences in booking a test drive with BMW, you can target the users who are looking to purchase a Rolex. Start by visiting each site and capturing the test drive page or the test drive confirmation page to set this up. Then, create the Custom Affinity Audience and vigorously target them till they ultimately convert.
With these strategies, your brand is guaranteed to reign over the online space with a wider reach and enhanced lead generation. It is time you implement these cutting-edge concepts in your digital marketing game plan and take your business to towering heights. You can check out our detailed case study on how a real estate company grew via digital marketing and the social media trends for real estate for better insights. Contact Social Beat for more details.
In today’s Internet-driven age, it is safe to say that if digital marketing is a game, leads are the prize. No matter what vertical of business your brand belongs to, one of the most important quantifiable dimensions that can measure the success of your online campaigns is the number of leads they generate. With so much emphasis given to customer acquisition and lead generation, it is a no-brainer that the marketing team of your firm needs to focus on increasing the quality of leads for a higher rate of conversion. Let’s take a look at few of the fool-proof methods you can incorporate in your digital marketing strategies to increase the quality of your leads, which, in turn, can effortlessly help you grow your business.
As the saying goes, it is always better to strike the iron when it’s hot. This quote is particularly true when it comes to following up on leads just when they have shown interest in your product or service. It is a matter of concern that a lot of digital-savvy companies focus on a plethora of lead generation strategies but do so little when it comes to converting the leads to valuable consumers. According to a recent survey, only 37% of companies respond to their leads within a time period of one hour. Furthermore, only 16% of companies responded within the first 24 hours. These staggering statistics add weight to the fact that organisations need to focus on reducing their lead response time to enjoy high-quality leads. Customer Experience (CX) is critical to success and response time is one important part of that.
With cloud telephony its easy to not only record and do a quality test on the conversations but also understand which channel and campaigns are giving better results. With tools like Knowlarity and Exotel and integrations with your CRM, you can improve the quality of leads by attributing success to the correct digital channel. For example, by having separate virtual numbers for each channel you can understand which channel is getting better leads and better cost per sale or cost per customer.
As the name suggests, lead nurturing is the process of developing a strong connection with potential consumers at each step of the conversion funnel. This is actively done through well-targeted content marketing, multi-channel nurturing approaches, and many other techniques discussed below.
Email marketing is the first thing that comes to mind while exploring lead nurturing. However, with the fast-evolving online space, using just this method to nurture your leads will not get you anywhere. It is time to think beyond the constrained dimensions of their inbox and target them through other methods like social media marketing and dynamic website content.
Targeting your leads till they convert to long-term consumers is one of the biggest challenges faced by digital marketers. However, showcasing your product or service to the right audience at the right place and the right time might sound difficult, but it is not impossible. Start by studying your leads and understanding their needs and preferences in order to trigger their interest in your brand. Personalised emailers are one of the top digital marketing trends of 2018 and are here to stay. Target your audience with personalised emails that are triggered by their online behaviour to hit bull’s eye. Another targeted digital marketing trend is that of personalised home pages, which is considered as the secret ingredient to lead conversion.
In an attempt to nurture leads, organisations are resorting to the new-age technique of lead scoring. In this method, leads are rated based on how valuable they are to the organisation. The score is calculated based on how interested your leads are in your product or service and their position in the conversion funnel. These leads are then prioritised as cold, warm or hot leads and targeted accordingly, giving you a better idea of which leads are of high quality and which are not.
Vigorous follow up is the base of lead nurturing. It shows that you care about the interest a potential client has shown in your organisation and are willing to go the extra mile to cater to their needs. It is one of the fool-proof ways to increase the quality of your leads. The best way to track your follow-up is to create a table of all the leads generated, with their contact details and the status of the follow-up process. You can also colour code the different stages of follow-up to make sure you are not missing out on a good lead. While calling back, it is a good idea to delve into the behaviour pattern of your lead to understand what is stopping them from converting. This is also a great time to analyse your marketing approach and check if the glitch is in your sales team, targeting or the medium of communication. Finally, low-quality leads that still do not convert in spite of these efforts can be disregarded as junk leads to clean up the database.
Lead nurturing is a slow and steady process that is guaranteed to boost your business since the leads have already shown interest in your services. The process can be kick-started with an intensive blend of activities over various digital channels for a period of a few months, based on the type of business you run and the nature of the audience you are planning to target.
You can begin by sending out emailers to the leads that explain your services with gripping content in the form of blogs and short reads. They can also be targeted through Whatsapp messages, testimonials and relatable videos on Facebook and Instagram. The following month, you can focus on engaging the leads through interactive contests and polls that will indirectly help in word-of-mouth marketing of your product. These contests can be run on LinkedIn, Facebook, Instagram or even Youtube, depending on the type of audience you are planning to target. The high-quality leads generated from these contests can later be targeted with irresistible offers that are guaranteed to close the deal and convert your leads to valuable consumers.
Google and social media ads are a great way to generate leads. However, when it comes to producing high-quality leads, it is best to pack your ad with as much information as possible about the product or service you are trying to sell. For example, if you are a real estate developer running ads on a ready-to-occupy project in an upcoming area, it is a good idea to showcase all the USPs of the development in your ad. From the starting price range and amenities provided to the infrastructure of the location and the number of bedrooms, make sure your ad provides much-needed clarity on the project, so your targeted customers will have no reason to not click on them.
We ran the above Facebook ad for Ceebros – one of the most sought-after real estate developers in the nation. It covers all the information a potential customer would need to show further interest in the project. From the details about the location to the starting price range, it provides top-notch clarity on the project. This will, in turn, result in generating high-quality leads.
There is no doubt that regional content is the future of the online space. With more than 450 million active Internet users in the nation and the steady growth of digital marketing in tier 2 and tier 3 cities of India, advertising your brand in regional languages is the only way you can engage with India’s next billion Internet users. Leveraging the reach of regional content is a good strategy to add to your marketing approach in order to improve the quality of your leads. You can start with a well-optimised landing page which is a sure-shot lead generation technique that works wonders for all brands, whether you cater to the FMCG industry or the finance sector.
In order to make sure you do not lose out on high-quality leads, it is a good idea to take up an end-to-end messaging approach with regional content. Begin by understanding your audience and opting for a survey-oriented strategy to target them accurately with ads in the language they prefer. Right from the messaging in the ad and the content on the landing page to the medium in which telemarketers speak to the leads, make sure the entire cycle is in the same language. Communicating in a language that a prospective lead will be comfortable in provides much more clarity and adds a personal touch to the process.
Additionally, it is a good idea to ensure your landing page is AMP optimised. An Accelerated Mobile Page (AMP) takes much lesser time to load, making it a great tool to grasp the short attention span of a potential consumer. Viewers spend more time understanding the product rather than waiting for the page to load. Moreover, accelerated mobile pages are exclusive to pages viewed on mobile. Considering the fact that a large portion of online users in India access the Internet through mobile, accelerated mobile pages are your best bet to maintain and improve the quality of leads generated via your landing page.
We leveraged the lead generation strategy of landing pages in vernacular content for Shriram – one of the leading real estate giants of the nation. The approach resulted in an increase in overall click volume with a spike in leads. You can also check out our detailed Google case study on how this multilingual approach helped in 90 percent growth of leads for another leading brand.
Attracting high-quality leads and nurturing them into valuable customers is the backbone of digital marketing. Featured below, is an infographic that summarises the above-mentioned points, so you can implement these techniques in your marketing strategy and grow your business.
Increasing the quality of leads is one of the biggest challenges digital marketers face in today’s day and age. It is time you add these simple techniques and tips in your digital marketing strategy to generate hot leads and boost your sales.
For a step-by-step guide on how to create the perfect lead nurturing strategy for your brand, be sure to check out the video below.
With the Indian real estate space getting increasingly crowded, it has become a significant challenge for developers to differentiate themselves from their competitors. In order to stand out, real estate developers need to try something unique to gain the upper hand. With the tier II and tier III cities being active on the Internet and most of them using vernacular language to consume content, Casagrand formulated an innovative vernacular ad strategy to engage with India’s next billion internet users. Here’s how Casagrand utilised vernacular content in their ads as one of their key real estate digital marketing strategies to reach this market and achieve an incredible 90 percent increase in leads.
Casagrand Builders is one of the biggest real estate developers in South India, with a large presence in Chennai as well as projects in Bangalore and Coimbatore. They are committed to building aspirations and providing homes that offer families the highest quality and value. Casagrand had two main objectives:
In order to meet these objectives, we formulated a multi-targeted approach which would capture the attention of potential buyers at various stages of the buying process. This would ensure that Casagrand would occupy a high position in the consumer’s mind space and give it an edge over its competitors. To do this, we utilised three main strategies:
According to the Google and KPMG report, the number of regional language speakers online in India will reach 76 million within the next five years. As this audience base grows in size and influence, it’s important that brands start creating multilingual content targeted towards them. Casagrand capitalised on this opportunity and developed a regional language-focused approach in their marketing strategy. We identified the Tamil-speaking consumers as the primary target audience since most of Casagrand’s projects are located in Chennai. Based on this, we began developing vernacular ads in Tamil so we could reach out to these consumers directly. We used vernacular ads extensively for specific projects like Casagrand Uptown. Speaking to this regional audience in the language they were most comfortable with, Casagrand was able to develop a relationship built on trust and comfort with their target audience. This played a pivotal role in helping us generate high-quality leads for Casagrand.
We identified the Google Display Network as the most effective way to reach our target audience to create maximum impact. Google Display Network allows us to find the right target audience and deliver our message contextually. One of the tools we used to maximise reach through custom affinity audiences. Building bucketed Custom Affinity Audiences allowed us to reach out to our specific target audience to ensure the right people were coming across our message. Gmail Ads displayed at the top of a user’s inbox also proved very effective in creating awareness and generating leads.
One of the most important ways digital marketing is transforming the real estate sector, is by creating brand awareness right from the initial stages of the buying process. As one of Casagrand’s primary objectives was to occupy the mind space of potential buyers, maintaining a high impression share across relevant keywords was very important. Through competitive bids on generic keywords (eg. 2 BHK apartments in Chennai), as well a brand-specific keywords, we ensured that users would continuously come across Casagrand’s ads in their search results. This helped increase the number of quality leads generated.
Through this extensive and in-depth approach, we were able to generate an unprecedented increase in the number of leads for Casagrand. Our strategy of utilising vernacular ads helped grow Casagrand’s leads by 90 percent QoQ and also increased the overall click volume by 85 percent QoQ. Vernacular ads were extensively utilised in the Casagrand Uptown project marketing strategy, with 50 percent of total spends being allocated to Indic Display Creatives and targeting. This approach delivered significantly higher leads and a CPL that was 60 percent lower than that of normal display creatives. These results prove that vernacular ads offer massive benefits not just in terms of increasing brand awareness, but also in delivering higher ROI.
As the number of regional language users growing at a faster pace than English language users, they are quickly becoming one of the most important segments for brands to focus on. The phenomenal results Casagrand achieved by implementing a strong vernacular ad strategy is proof that brands cannot afford to ignore India’s regional audience. To learn more about our work with Casagrand, you can also read how we helped Casagrand generate a record 190 crores in revenue via Facebook.
There is no doubt that digital marketing will transform the real estate industry in 2018. However, the recent implementation of RERA has caused a huge shift in the way marketing strategies are created and conducted in the property sector. The much-anticipated Real Estate Regulatory Act has made developers rethink and reformat their marketing strategies to comply with the guidelines for the promotion and marketing of properties.
Our Head of Brand and Strategy, Mr. David Appasamy, was recently interviewed by Realty Plus Mag about this topic. In this interview, David gives us his thoughts about how the game of real estate marketing has changed with the introduction of these major policies.
You can read the article here: http://realtyplusmag.com/the-post-rera-marketing/
Casagrand is one of India’s fastest growing real estate companies and committed to building aspirations and delivering value. It offers superior homes in premium locations of Southern India. To date, the developer has delivered dream homes across 68 landmark properties to over 4,000 happy families.
We are delighted to announce that Facebook has published a case study on Casagrand’s meteoric success using Facebook marketing solutions. This is an important example of how no brand can risk ignoring the power of social media in today’s digital landscape. In the last financial year, Casagrand, a real estate company based out of Chennai has generated an incredible 190 crore in revenue using Facebook marketing solutions and at a 60% lower cost per lead compared to other digital channels. Find out about how we helped our real estate client grow with real estate digital marketing for Facebook marketing solutions.
Casagrand came to us with the objective of increasing their residential project sales through online enquiries and reducing their acquisition cost by 50%. To do this, we knew we had to devise a unique approach to Facebook marketing. We couldn’t afford to use Facebook as just a brand building tool, but also as a sales channel to boost residential sales. In all, we used 8 Facebook marketing tools to generate record sales for our client through online enquiries alone. Each of these tools was crucial in brand building and lead generation.
To help our client achieve their goals, the first thing we did was to run video ads on Facebook. Video is one of the key trends in social media to increase brand awareness and recall. Once we knew which of our target audience had viewed the videos, we were able to build a Custom Audience and target them again, using lead generation ads. These lead gen ads came with a pre-filled form with key information such as name, email and phone number so all the potential customers had to do was click on the ad and enquire. Additionally, the builder also created lookalike audience of these leads and targeted them as well. The sales team too was quick to follow up on these leads and convert them into buyers.
Using Facebook’s reach and frequency tool, Casagrand pushed a specific offer to potential buyers for five days. This method increased both brand awareness and leads. To expand the reach beyond Facebook, the builder also used the audience network and Instagram platform to reach their target audience.
Using a combination on lead ads, slideshow ads and Canvas ads, Casagrand was able to achieve their targets with real estate digital marketing using Facebook marketing solutions.
This case study is an important example of the power of social media marketing. With higher sales numbers and lower cost per lead, digital marketing has transformed the real estate industry. Don't forget to check out our comprehensive guide for digital marketing for real estate for a more in-depth analysis.
Considered one of the biggest property markets in India, Mumbai has many real estate developers trying to reach their target audience online. Digital Marketing is one of the primary channels to connect and engage with customers online and generate quality leads. The best real estate marketing companies in Mumbai have noticed this trend are willing to go the extra mile to help real estate developers tap the online space. Here’s a detailed report on the digital marketing strategies of the top real estate developers in Mumbai.
Lodha Group is one of the leading real estate developers in Mumbai and the most profitable players in India. They are known for making landmark developments in residential and commercial spaces and pioneering new trends.
UX Audit:
They have an interesting design of image slider that showcases all the project launches and promotions. The project locator is a nice filter functionality to find project developments. Project page showcases the projects based on their location and has the information about the price too. This leads to the enquiry page with project brief and lead generation form. The website is, however, not mobile-friendly as the text is too small to read and the contents are wider than the screen.
Key Features:
Web Insights:
| Total Visits | Avg. Time on Site | Page Views | Bounce Rate |
| 148.60K | 00:01:30 | 2.17 | 75.20% |
Moz rank: They have a Moz rank 42 for Domain Authority.
Website Speed:
Twitter: They have an active Twitter account with around 8000 followers. They do 20+ tweets a week and have no promoted tweets. They tweet about a wide array of topics ranging from their projects to the general industry based news. In spite of these, engagement is low on tweets.
Facebook: They have an active page with around 100000 followers. The engagement is good, highlighting the use of promoted posts. Their content includes customer testimonials and event invites.
LinkedIn: They are very active on LinkedIn and have around 47000 followers. Below is a recent post about demonetisation, which received a good response
Youtube: They have 720+ subscribers with not-so-engaging videos
Google+: Their Google+ account is active having 35 followers.
Instagram: The account is active and has 1500+ followers.
Content Marketing: Though the blog page is not very attractive, they are posting at least 4 articles per month. They have a live chat option on their blog.
Godrej Properties develops residential, commercial and township projects across 12 cities in India. They provide imaginative and extraordinary spaces keeping customers’ needs in mind, making them one of the top real estate developers in Mumbai.
UX Audit:
They have a well-organised menu catering to different kinds of website users (buyers, investors, NRIs etc.) They also have a nice hierarchy for project menu, leading to different property projects. Individual project pages include features like project overview, highlights and enquiry form. Their page is mobile friendly.
Key Features:
Web Insights:
| Total Visits | Avg. Time on Site | Page Views | Bounce Rate |
| 206.40K | 00:02:08 | 1.89 | 77.91% |
Moz rank: They have a Moz rank 46 for Domain Authority.
Website Speed:
Twitter: They don’t have a twitter account for Godrej Properties.
Facebook: They are not very active on Facebook but they still have around 58000 followers. Below is a recent video post, which has received some responses and views.
LinkedIn: They are active in LinkedIn with around 36000 followers. Compared to other social channels they are more active on LinkedIn.
Youtube: They have 740+ Subscribers and videos in their channel are pretty engaging, having a decent number of views.
Google+: They have an active Google+ account having 474 followers.
Instagram: They have 400+ followers on Instagram.
Content Marketing: They have been blogging since May 2016. They have 15 articles as of now, and they have a separate domain for blogging.
Tata Value Homes is a subsidiary of Tata Housing. It is one of the larger real estate companies that focus on low-cost housing with modern amenities.
UX Audit:
They have allocations to provide a quick filter for the audience based on the city/location of the user. The quick search option leads to a map with property locations highlighted for user convenience. Showcasing their featured projects on the homepage with prominence is an interesting feature. Laying out interesting blogs on the homepage is another noteworthy feature.
Key features:
Web Insights:
| Total Visits | Avg. Time on Site | Page Views | Bounce Rate |
| 70.50K | 00:01:12 | 2.51 | 68.56% |
Moz rank: They have a Moz rank 30 for Domain Authority.
Website Speed:
Twitter: They have around 6000 followers. They aren’t tweeting on a regular basis and they use the same content across social media platforms.
Facebook: They have around 250000 followers and have boosted some posts a few months back, but recently they are not very active. Below is a boosted post shared a few months back which has a large number of likes and responses.
LinkedIn: They have only 110+ followers, and the page has no posts till date.
Youtube: They are current not active. Their last uploaded video was 4 months ago.
Google+: They have an active Google+ account with 85 followers.
Instagram: They are also active on Instagram having 1300+ followers.
Content Marketing: They have posted only 3 blogs in 2016, highlighting the missed opportunity in content marketing.
Mahindra Lifespaces is the real estate company of the Mahindra Group. They are one of the top real estate developers in Mumbai and the first Green Home Developer with Green Design & Healthy Living as their main focus across their projects.
UX Audit:
The web page has nice project filter on the home page following the banner. Sticky enquire now button to provide constant CTA is an interesting feature. A section to attract NRI investors is also present. Menu dropdown feature is quite interesting, especially the categorized submenu for projects.
Key features:
Web Insights:
| Total Visits | Avg. Time on Site | Page Views | Bounce Rate |
| 43.50K | 00:01:34 | 1.65 | 76.17% |
Moz rank: They have a Moz rank 39 for Domain Authority.
Website Speed:
Twitter: They are active on twitter with engaging tweets. Below is a public awareness tweet.
Facebook: They are very consistent in boosting posts and are active on Facebook, having around 125000 followers.
LinkedIn: They have an active LinkedIn page, which has around 26000 followers. They are posting engaging contents on a regular basis.
Youtube: They have only 160+ subscribers. They upload two to three videos per month.
Google+: They are not active on Google+ and have only 6 followers
Instagram: They are active on Instagram having 50+ followers.
Content Marketing: They don’t have a company blog.
Sobha Group is one of the largest real estate organizations in India and the Middle East. They focus on delivering the highest levels of quality, with no compromise, making them the top real estate developers in Mumbai.
UX Audit:
The premium images rolling in the banner connects the user to the luxury of the brand. The main menu could have been more prominent instead of being placed against the sliding banners. Apart from that, the site has a very nice organization of the project information – presented state-wise and sorted by price.
Key Features:
Web Insights:
| Total Visits | Avg. Time on Site | Page Views | Bounce Rate |
| 259K | 00:01:23 | 2.10 | 74.75% |
Moz rank: They have a Moz rank 35 for Domain Authority.
Website Speed:
Twitter: They are very active in Twitter having around 5000 followers and they do 3 to 6 tweets a day which is a lot compared to other developers. They have a diverse set of tweets ranging from new project launches to general industry based news. Despite these, engagement is low on tweets.
Facebook: They have an active page with around 7 lac followers and they have been posting at least twice a day and the engagement is good. Below is an organic post which had a good response.
LinkedIn: They are very active in LinkedIn having around 16000 followers.
Youtube: They have an Active Youtube account with 570+ subscribers and they have interesting Testimonial videos.
Google+: They have an active Google+ account with 554 followers.
Instagram: They are active on Instagram with 3100+ followers
Content Marketing: They have a blog, which is not active.They do not have any mention about their blog on their website.
Founded 2 decades ago, Kolte-Patil has built residential, commercial, retail, and integrated township projects till date.
UX Audit:
Interesting zoom in feature on the banner images attracts the users. Well organized menu putting out all the necessary information is a great feature. Book Online page showcases all the projects with the quick facility to book. They also have live chat option in all the pages.
Key Features:
Web Insights:
| Total Visits | Avg. Time on Site | Page Views | Bounce Rate |
| 15.70K | 00:05:08 | 5.1 | 37.32% |
Moz rank: They have a Moz rank 34 for Domain Authority.
Website Speed:
Twitter: They have around 10000 followers and are highly active on Twitter. Their tweets are very engaging.
Facebook: They are having around 67000 followers and post twice a week.
LinkedIn: They have around 6000 followers and are moderately active on LinkedIn with 3 to 4 posts per month. Below is a post, which got pretty good responses.
Youtube: They are not very active and have only 367 Subscribers. Their videos have a decent number of views.
Google+: They are active on Google+ with 114 followers.
Instagram: They are also active on Instagram having 1100+ followers.
Content Marketing: Though they do not have an attractive blog page, they are posting 2 articles every month.
Pioneering new technologies & bold design, Hiranandani Developers have created residential townships & commercial complexes meeting the expectations & lifestyle of the people.
UX Audit:
Their Homepage design focuses on all the launches/promotions. Placement of a common enquiry form across all projects, to make enquiries for the visitor easier is appreciable. The website is mobile friendly.
Key Features:
Web Insights:
| Total Visits | Avg. Time on Site | Page Views | Bounce Rate |
| 11.40K | 00:02:35 | 2.85 | 32.53% |
Moz rank: They have a Moz rank 32 for Domain Authority.
Website Speed:
Twitter: They have around 1400 followers and are highly active on Twitter with at least 4 to 5 tweets every day.
Facebook: They do have an active page with 71000 followers. Below is a Selfie contest post, which was engaging and had good responses.
LinkedIn: They have only 190+ followers in LinkedIn and they haven’t posted anything until now.
Youtube: They have 630+ subscribers on Youtube. Though they are not active on YouTube, they have decent views for their engaging videos.
Google+: They are not active on Google+ and have only 29 followers.
Instagram: They are active in Instagram having 300+ followers.
Content Marketing: They have their blog in Weebly and actively post articles about real estate, their ongoing projects, and latest industry related news.
K Raheja is one of the most trusted real estate developers in Mumbai and the Indian subcontinent. From residences to workplaces, hotels to retail destinations, they have made a meaningful impact on the evolution of modern-day living.
UX Audit:
They have a Minimalistic home page with user engagement focussed to the menu. Explore our Projects feature introduces users to all the brands, where each brand project page comes with details of the project and enquiry provision. Their website is not mobile friendly because the text is too small to read and the content is wider than the screen.
Key Features:
Web Insights:
Total Visits |
Avg. Time on Site |
Page Views |
Bounce Rate |
| 9.70K | 00:01:14 | 2.60 | 19.55% |
Moz rank: They have a Moz rank 30 for Domain Authority.
Website Speed:
Twitter: They have only 180+ followers, and they have good quality tweets with no engagement. If they promote their tweets, they can get results.
Facebook: They have 4500 followers on Facebook. They are consistently posting 6 to 7 contents per week all are organic, so they are getting low responses and engagements. Below is an interesting post with not much engagement.
LinkedIn: They are not active on LinkedIn but have around 10000 followers and they haven’t posted anything till now.
Youtube: They are not active on Youtube and have only 11 Subscribers, and their last upload was a year ago.
Google+: They do one post a week in Google+ but still they have only 8 followers.
Instagram: They have only 8 followers in Instagram.
Content Marketing: They don’t have a company blog.
Rustomjee Spaces have transformed 10 million square feet of the city into premium townships, corporate parks, retail spaces, and 8,500+ homes with a special focus on Mumbai Metropolitan Region.
UX Audit:
The web page has a simple banner with prominent CTA and Project locator. There is a showcase of featured properties, and they do have an enquiry form. Project Explorer has filters that would help the user to find properties easily and closer to their choice and their website is mobile friendly.
Key Features:
Web Insights:
| Total Visits | Avg. Time on Site | Page Views | Bounce Rate |
| 16.10K | 00:02:11 | 6.08 | 55.04% |
Moz rank: They have a Moz rank 32 for Domain Authority.
Website Speed:
Twitter: They are active having 1400 followers on Twitter, and they have been consistently tweeting 6 to 9 tweets per week. They have no promoted tweets so there is only little responses. Below is an interesting tweet with little engagement.
Facebook: They have around 13000 followers posting 5 to 6 times per week with little response. All their posts are organic. They might get good engagements if they boost their quality posts.
LinkedIn: They aren’t active past 3 months, but they have decent engagements in their previous posts.
Youtube: They have 220+ subscribers, and they are uploading 3 to 4 videos per month. They have decent views. All the videos are real estate Industry related.
Google+: They are not active on Google+ for the past 2 years.
Instagram: They do not have an Instagram account.
Content Marketing: They are maintaining 2 blogs and have been posting their project related and educative articles at least once per month.
Adani Realty has been developing residential, commercial and social club projects across Ahmedabad, Mumbai, Gurgaon, Kochi & Mundra.
UX Audit:
Their web page has an interesting single scroll homepage design, which focuses on two utilities - one showcasing all their launches and promotions and the other leading the visitor directly to projects/gallery/other information via the menu. Elegant project showcase with the project overview and CTA's leading to individual project websites are some of the noteworthy features.
Key Features:
Web Insights:
| Total Visits | Avg. Time on Site | Page Views | Bounce Rate |
| 2.40K | 00:01:45 | 1.6 | 37.01% |
Moz rank: They have a Moz rank 16 for Domain Authority.
Website Speed:
Twitter: They have 50+ Followers in Twitter and are moderately active. They do 4 tweets per month. Below is an interesting post having low engagement.
Facebook: They are active in Facebook having around 4k followers, and they do at least one post per day and have boosted a contest campaign, which had a good response
LinkedIn: They have 785+ followers and are not that active. They do 4 posts per month and the engagement is low.
Youtube: They don’t have a Youtube channel.
Google+: They are not active in Google+
Instagram: They are not active on Instagram
Content Marketing: They have an active blog in their website itself, and there are around 300 articles.
Oberoi Realty has developed over 39 projects at strategic locations across the Mumbai skyline. Over the past three decades, they have been consistently providing high-design and quality residential, commercial, and retail spaces.
UX Audit:
The banners and featured projects provide prominent information to the audience coming to their site. Individual project pages are organized state/city wise to make the navigation easier for the users. Schedule a visit is a useful provision for interested buyers/investors.
Key Features:
Web Insights:
| Total Visits | Avg. Time on Site | Page Views | Bounce Rate |
| 148.60K | 00:01:30 | 2.17 | 75.20% |
Moz rank: They have a Moz rank 27 for Domain Authority.
Website Speed:
Twitter: They are moderately active having only 50+ followers, and they do 2 to 3 tweets per day mostly about their ongoing projects.
Facebook: They are active on Facebook with around 13000 followers posting 3 to 4 times a week. Their posts are organic and have decent engagements. Below is an interesting post about their project.
LinkedIn: They are moderately active with around 10000 followers. They do post 3 to 4 times per month, and the posts are engaging with good responses.
Youtube: They are not active this month but have 80+ subscribers. They have many testimonial videos which are having a good number of views and response.
Google+: They are not active on Google+.
Instagram: They are highly active on Instagram having 700+ followers.
Content Marketing: They don’t have a company blog.
There is no doubt that the best real estate marketing companies in Mumbai are on the lookout to help leading real estate developers leverage the power of going digital. Make sure you read through our blog on Digital Marketing by Real Estate Developers in Bangalore and our detailed Case Study of How a Real Estate Company grew via Digital Marketing for better insights.
You can also check out our blog on how Casagrand generated a record 190 crores in revenue via Facebook for a detailed understanding of digital marketing for real estate.
For every real estate developer, selling their property is the only focus. From offline to online advertising, brands are willing to try anything to generate leads and reach out to the potential buyers. In our experience, for most real estate developers, the digital medium works extremely well. We have seen that for some developers, over 1/3rd of their sales come from the digital medium.
Most developers, until recently have been using the offline medium for marketing. Developing from a large offline presence to online lead generation has its implications. Most real estate Developers do not know where to start the digital journey. Transitioning from generating sales via the traditional methods of cold calling to intensive integrated marketing campaigns, The Biggest Challenge Real Estate Developers’ Face in Mumbai is determining what Digital Business Strategy guarantees a boost in high ROI?
Another key challenge faced by many property developers is the fact that amid the fast-paced digital shift, how does one choose the right digital channels or Online Advertising Strategy to drive toward the best quality lead that contributes to increasing their sales?
The real estate industry is forming a shift in the space and like every other competitor most real estate players do not clearly define the boundaries of what makes a good marketing strategy.
In digital marketing, Real Estate in Digital Marketing terms means lead generation and this means implementing The Latest Digital Marketing Trends to capture that valuable lead that matters to your business. Effectively understanding which platform works to drive those very valuable leads is a strategic process which requires deep in-depth knowledge of gaining higher conversion rates that in turn Add Higher ROI to Your Business. This can vary right from understanding the campaigns to the various targeting options to driving the right audiences through a filtered lens to quantify which lead will ultimately have a higher impact to convertibility.
This is exactly what we do for our real estate clients:
The Results
What did we do that was different?
Yes, you heard that right! In real estate, having an effective landing page is the key that opens the door to a variety of potential leads.
Having a static landing page that captures the basic information like name, number and Email isn’t enough. Driving the leads to a call to action ensures that you grab their attention and ensure that the purpose of running all your ad campaigns is put to maximum use by getting them onto your landing page.
The landing page has to be highly optimized to ensure:
After all, optimizing the landing page is the only way to determine how those higher but better quality leads are driven!
What’s new?
Lighter Landing Pages
Less is indeed more! Having key information yet with a minimalistic approach works better. This version of landing pages downloads faster doesn’t have too many distractions and is to the point. In short, if you are trying to weave a story about your real estate project, then this landing page version is the moral of the story and that’s it!
With the rising growth of hundreds of various ad platforms, the digital marketing mix becomes even more complex with what metrics actually matter and how the importance of Tracking Your Advertising Campaign can drastically make or break the deal!
Tracking everything is an entire process which not only requires the metric objectives but becomes a game changer when you align those very metrics with the objectives of the brand strategy through the campaign.
So, one arises to the rock bottom question? What ads drive better conversions?
The infographic below summarizes every aspect of what one can expect from paid advertising including the pros and the cons:
What’s new?
Vernacular Ads
If the probability is that everyone is Clicking on the Ads, why not make the content appeal in all languages that reaches a wider mass market to catch the attention on a native level. According to research, regional content does better online than English.
Using vernacular content in your advertising strategy makes perfect sense to target a broader Pan- India audience, especially those in tier II and tier III cities.
The key takeaway is to resonate with the local market with a message or call-to-action that urges them to your landing page (which can be curated to the local language as well) to drive them from consideration to conversion!
The Philosophy of Lead Generation
Yes, everyone is doing many things across the known platforms such as Facebook, Google, Yahoo and Columbia but what next?
Investing in other unknown territories and trying out various tools only help drive conversions up to a certain point.
Instead of looking outward, why not focus on driving the main tool (The Landing Page) into a multi-channelled function that serves many purposes with a multi-project landing page!
It’s simple, cost-effective and solves the problem of repetition and monotony across landing pages.
(Sample Multi project Landing Page)
Having emerged from a generating leads for a stand-alone project to delivering results across multiple projects both on the domestic market and international market, we have successfully driven hundreds of sales spending vast amounts of money to churn around 10 times the growth revenue than any other digital agency can deliver attributing to only 1% of the sale value, the cost per leads has been crucially optimized to deliver better results than ever before!
Our approach to driving an Integrated Lead Generation Strategy is to constantly re-evaluate the ‘go-to-market’ strategy rebuilding the value proposition each time.
If you are looking for the best strategies for digital marketing, read our blog on the complete guide for digital marketing for real estate.
Since becoming a Google Premier Partner a year ago, we have constantly pushed the bar up to leverage Google AdWords and other advertising channels to deliver the best ROI. We are happy to announce that Social Beat has been awarded for Innovation in Display Advertising at the recently concluded Google Premier Partner awards in Mumbai. We were the only agency in India shortlisted for both Search Innovation & Display Innovation category.
The award is a testimony to the fabulous team at Social beat, which constantly pushes the bar to deliver results for clients. There are only 65 Google Premier Partners in India of which 13 were shortlisted for the awards and 5 won them.
Above is a picture of Vikas Chawla collecting the award on behalf of the team, from Rajan Anand, Vice President, South East Asia and India of Google India and below is a picture of the team that made it happen.
To learn about the innovation we do for our clients, please visit our blog showcasing the case studies.
Over the past few years, social media marketing has been one of the key marketing strategies for leading real estate developers to reach out to their potential buyers. For some developers, over 1/3rd of their sales comes from the digital medium. Advertising your property on social media platforms is a guaranteed way to showcase your property to the real estate investors and increase the possibility of a sale. However, just posting images of your next upcoming project may not be captivating enough. Here are some new trends that real estate developers can leverage upon.
What if you could give your potential home buyers the luxury of a walkthrough of their new apartment without them leaving their homes? Sounds too good to be true? The latest trend of 360 videos will let you do just that. It is an excellent way to connect with your target audience and show them home buyer what is in store for them if they buy your apartment or villa.
While virtual reality is making an entry in the marketing scene, it is not mainstream yet because of the cost of the VR gears. However, if you are looking for an engaging video, then a 360-degree video is a good starting point. These videos can be created through low-cost tools as well.
This trend is highly beneficial for real estate for developers to showcase their upcoming projects. Apart from the 360 videos, developers can also use 360-degree photos to showcase an immersive 360-degree experience. Both the 360 video and photo produce more engagement and message retention than regular videos or photos.
Casa Grande, one of India’s leading real estate developers, have used this marketing strategy to connect with their potential customers. For the launch of one of their projects in ECR, Chennai, they used 360 videos to exhibit to the potential clients what is in store for the project.
With organic reach on Facebook almost dead, brands are using focused advertising to reach their potential audience on Social Media. While the regular lead generation and website conversion ads are a great way to reach your target audience, it is also important to engage with the potential audience to understand them to improve the quality of your leads. A good way to do this is by using interactive ads. Interactive ads are the next generation of ads, which has taken social media marketing by storm. These ads increase the engagement by interacting with potential customers. A typical example of an interactive ad are the Facebook live polls hosted by companies to produce user-generated data to study what the customers are interested in buying. For example, a real estate developer can put up a poll on Facebook to check if their clients prefer sea-facing apartments or pool-facing apartments. This will give them a rough insight of what their customers want and can even use this data in pricing their property.
If you are looking at the next level of interactive advertising, try out M-Canvas ads, a mobile-only advertising service with very interactive and engaging ad formats. They are unlike any other format available on social media. They are highly interactive and uses a mix of images, video, and carousel to create a memorable and stunning visual experience on mobile. Moreover, these ads allow you to interact within the publisher i.e while you are reading your news article on the same page you can interact with the ad, rather than going to a different page. Once you click, the ads expand and give your further information and ensure the viewer interacts with the ad to take the next steps.
It is one of the best ways to showcase real estate products. For example, if your end goal is for your customer to enquire about the project, you can show a sneak preview of the project’s interiors with Call to Action that prompts viewers to take the next step. An audience who's interested enough to swipe all the way through your ad is likely willing to click through to your website and make the enquiry. These canvas ads are a new concept that is catching up, and we see it as a trend that is here to stay.
Micro-targeting is a marketing strategy of using consumer data and demographics to identify the interests of specific individuals and then influence their action of making a purchase. If a property is for sale on OMR in Chennai or in Whitefield in Bangalore or BKC in Mumbai, with three bedrooms, three baths and is close to the IT corridor, then it is most likely to be bought by a working professional in his 30s with a family of two kids. With the help of micro-targeting, real estate developers can reach out to their target audience by specifying the demographics and the geography of the potential customer on Facebook. You can even target users around the world whose hometown matches the city where the project is. Hence, their ads are displayed to a more specific and niche crowd making the probability of selling the property even higher than before.
Hindi Content has been growing faster than English content, and this is likely to increase even further in 2017. This is not only the case for content but also advertising. if you looking to reach a wider audience, especially in the tier II and III cities, then using regional content is a must. Ads in regional languages have started rolling out, and marketers have begun incorporating this concept into their marketing strategies to reach out to their target audience. When a potential home buyer reads an ad in his regional language, he develops a bond of trust and comfort with the seller and is more likely to make a purchase, or at least recommend that product to a friend.
For example, Aryan Housing, one of the leading real estate developers based out of Mumbai, ran a campaign of ads in Marathi to connect with their local audience and received a phenomenal response.
While the majority of the first time home buyers are researching online, they make the end decision of buying the property offline only. So for a real estate company, integrated offline and online marketing efforts is highly essential. While it is important to run ads and get leads, it is also important to understand that consumers do not make purchase decisions based on a single ad or message alone. Potential buyers gather all their information from various channels and this data gathered through several stages of the buying process are the building blocks of sales.
If you have a potential lead from an online ad and your sales team is following up with them, it is important to also reach out that potential lead online as well. You could use automated email or drip email to reach them until they actually make the purchase. Real Estate developers can target and constantly stay in touch with a group of people based on certain criteria. Let's say that a customer has visited property website and shown interest by coming for a site visit, digital marketers can use the information provided by the customer to send emails about the development and completion of the property and news on various other related properties. Drip emails are a powerful lead nurturer, with statistics showing a 119% increase in click-through rate via trustworthy emails.
Advertising across social media platforms is all about building your brand and making it a household name for people to connect to and rely on. In “Across the Funnel” marketing, real estate developers build their brand names through four essential steps. They initially start the process by running engaging campaigns on social media, which explain their products and attract potential buyers. Then, they work towards increasing traffic to their websites and drive site visits and enquiries through their conversion data. Lastly, they customise their audience by eradicating cold leads and focus on customers who have actively shown interest in their marketing campaigns. With Facebook’s Brand Reach & Frequency campaigns, brands can even get assured visibility and reach, similar to what a front-page newspaper ad gives.
All of these social media marketing strategies are currently trending in 2017 and are here to stay! Which of these techniques will you be adopting in your social media marketing strategy? Tell us in the comments below. Content marketing blogs to follow.
In the meantime, go through our complete guide for digital marketing for real estate.
The real estate industry in India and Bangalore in particular is growing rapidly with real estate companies establishing new developments in and around the city. Real estate developers are also using digital marketing to update their clients and potential clients on the new projects and any exciting news that they may have.
From opting for a responsive website to having engaging social media content across channels, real estate developers are including digital marketing as part of their marketing and sales strategy. Keeping this in mind, we have put together a detailed report on the digital marketing strategies of some of the top real estate developers in Bangalore.
With developments ranging from residential to retail, from commercial to hospitality sectors, Mantri Developers are one of the few real estate businesses that have provided high-quality properties that match the current trends and future needs.
Mantri Developers have a descriptive website that covers details of all their projects elaborately.
Key features:
Website Insights:
| Total visits | Avg time on site | Page views | Bounce rate |
| 46.2K | 0:02:57 | 3.8 | 49.58% |
span style="font-weight: 400;">UX Audit: From a user’s perspective, this website has a lot of useful information. However, a more organized and spacious layout would connect better with the users and improve their experience.
Moz Rank: They have a Moz Rank 40 for Domain Authority.
Website Speed:
Twitter: They have an active Twitter account with around 3k followers. They do 4 to 5 tweets per week and have many promoted tweets too. The tweets are good from the users’ perspective. However, the engagement is low.
Facebook: They also have an active page with only organic posts and around 20k followers. Although they have tried interactive posts like the one shown below, the engagement is quite low. However, they can try to boost their posts to make it reach masses.
LinkedIn: They have a LinkedIn business page with around 4k followers. No recent updates are there in the page, but the older posts have good engagement. They respond to the comments on posts, which gives really good impression to the audiences.
YouTube: They have an active YouTube account with 164 subscribers. They post one or two videos every month which has good engagement.
Their Google+ and Instagram Pages are not active.
They have a Wordpress blog, but the last post was in August 2013. Blogs can give them a lot of traffic, so they should start posting at least one blog per month.
Prestige Developers is a real estate company that has triumphantly built a lot of residential, commercial, retail, leisure & hospitality based properties.
Prestige Developers have a common website, which covers detail of all their projects across all the cities they are serving currently. Their website is mobile responsive.
Website Insights:
| Total visits | Avg time on site | Page views | Bounce rate |
| 147.7K | 0:02:56 | 2.89 | 54% |
UX Audit: The elite images rolling in the banner connects the user to the luxury of the brand. The main menu could have been more prominent, instead of being placed against the sliding banners, but that apart, the site has very nice organization of the project information - presented state-wise and sorted by price.
Moz Rank: They have a Moz Rank 42 for Domain Authority.
Website Speed:
Twitter: They have an active Twitter account with around 2.5k followers. They do 10 to 12 tweets per week and have no promoted tweets. The tweets are mostly about their projects or on reasons to buy property. And the engagement on tweets is decent.
Facebook: This is also an active page with around 4 lac followers. All posts are organic and the engagement is low. They have almost same posts on Facebook as the ones they have posted on Twitter.
LinkedIn: They have a LinkedIn business page with around 3.5k followers. The page is active and engagement is also decent but they are posting same content on all the channels. They should differentiate the content as the audiences are different in different channels of Social Media.
YouTube: They have a YouTube account with 867 subscribers but it is not active. The last post was posted a year ago.
Their Google+ is not an active account, and they don’t have Instagram Page.
They don’t have any blog linked to their website. Blogs are a very good source of traffic and link building, so they should start a blog and link it to their website.
Tata Housing is one of India's leading real estate developers. It is a closely held public limited company and is a subsidiary of TATA Sons.
They have a website that covers details of all their current projects. Website has many tools like EMI calculator, Property finder, etc. and has a payment option as well.
Key Features:
Website Insights:
| Total visits | Avg time on site | Page views | Bounce rate |
| 144K | 0:01:47 | 2.72 | 65.56% |
UX Audit: The website comes with a clean layout and a very neat color scheme. One of the hugely useful utility – Search, is well planned here. User experience could be enhanced by placing the search in the primary top portion of the layout – so that it is easily discoverable. Every internal page corresponding to a project, has a different color scheme suited to the image. Even though the common practice is to maintain color consistency across pages, from the UX perspective this is indeed appealing.
Moz Rank: They have a Moz Rank 39 for Domain Authority.
Website Speed:
Twitter: They have an active Twitter account with around 14.5k followers. They do 3 to 4 tweets per week and don’t have promoted tweets. They have a diverse set of tweets ranging from customer testimonials to the initiatives they have taken in general. The engagement on tweets is good.
Facebook: This is also an active page with around 2 lac followers. All posts are organic and the engagement is good. They have interesting posts like the one shown below:
LinkedIn: They have a LinkedIn business page with around 12.5k followers. The page is active, and the engagement is also good. Content is exactly same as what they have posted on Twitter.
YouTube: They have an active YouTube account with 1187 subscribers. They post 1 video every month mostly about their new projects.
Their Google+ is active with around 600 followers, and their Instagram account is not active.
They have a blog which is linked to their website. The blog is not active as last post was on 6th Jan 2016.
Founded in 1976, Sobha Group is one of the largest real estate organisations in India and the Middle East. Today, they have presence in 24 cities and 13 states across India and throughout the Middle East.
They have a website that covers detail of their current project in all the cities they are serving in India, and they have an option to go directly to Dubai site.
Key features:
Website Insights:
| Total visits | Avg time on site | Page views | Bounce rate |
| 226.8K | 0:03:10 | 3.3 | 59.85% |
UX Audit: The submenus on the main menu are very interesting, with an image and well placed submenu items. Even for mobile, the menu is optimized well. The banner is the most informing entity of their website. It covers all the deals, promotions, new launches, etc. Usually extensive sliding banners don’t work, from user perspective. However, since the information below the banner is very minimal, the user has a better opportunity to focus on the extensive banner.
Moz Rank: They have a Moz Rank 32 for Domain Authority.
Website Speed:
Twitter: They have an active Twitter account with around 2k followers. They do 5 to 6 tweets per day, which is a lot as compared to their competitors. They have a diverse set of tweets ranging from their new projects to the general industry based news. Despite these, engagement is low on tweets.
Facebook: They have an active page with around 5.5 lac followers. All posts are organic, and the engagement is good. They have interesting posts like customer testimonial which is shown below:
LinkedIn: They have a LinkedIn business page with around 15k followers. The page is active and engagement is also good. Content is almost same as what they have posted on Facebook.
YouTube: They have a YouTube account with 466 subscribers but it is not very active. The last post was 8 months back.
Their Google+ is active with around 515 followers, and their Instagram account is not active.
They have a blog which is not active. They do not have any mention to their blog on their website.
Century Real Estate prides itself on being an integrated, full-service landholdings development company that offers the best real estate & property developers in Bengaluru.
They have a descriptive website, which covers detail of their current project in all the cities they are serving in India.
Key features:
Website Insights:
| Total visits | Avg time on site | Page views | Bounce rate |
| 20.5K | 0:04:48 | 3 | 46.54% |
UX Audit: The elevation overview image used in the banner is very attractive. It gives a very detailed idea of the luxury and environment of the residential project. The location sorter-tab is a good utility to filter residential projects in specific areas. The slide-in enquiry form looks neat and works comfortably.
The section ‘Bangalore - the place to be’, is well aligned with the idea of living in a place overlooking green luxury – the strength of their residential project.
Moz Rank: They have a Moz Rank 27 for Domain Authority.
Website Speed:
Twitter: They have an active Twitter account, but the followers are very less; it is around 50 only. They do 5 to 6 tweets per week, but the engagement is very low. Some of the tweets are interesting which give emphasis on Call-To-Action as the one mentioned below:
Facebook: They have an active page with around 47k followers. Some posts are organic, and some are boosted, and the engagement is good overall. They have interactive posts like the one shown below:
LinkedIn: They have a LinkedIn business page with around 1.2k followers. They don’t have any post on their page till now.
YouTube: They have a YouTube account with only 13 subscribers and it is not very active. They post once in around 3 months.
Their Google+ is not active, and they don’t have Instagram account.
They have an active blog which is linked to their website. And they have newsletter sign-up option for their blog.
The Puravankara Group commenced operations in Mumbai and has established significant presence in the metropolitan cities of Bangalore, Kochi, Chennai, Coimbatore, Hyderabad, Mysore and overseas in Dubai, Colombo and Saudi-Arabia.
They have a website with categories for cities they are serving in India and then cities have description of their current projects.
Key Features:
Website Insights:
| Total visits | Avg time on site | Page views | Bounce rate |
| 91.4K | 0:01:44 | 2.2 | 67.51% |
UX Audit: They have a very interesting drop down menu with all their residential projects listed. The supporting icons plus location information makes way of navigating to residential options more convenient.
Website Speed:
Twitter: They have an active Twitter account but the followers are very less, it is around 360. They do 5 to 6 tweets per week but engagement is low. Most of the tweets are themed around investment like the one shown below:
Facebook: They have an active page with around 37k followers. The posts are organic and have decent engagement.
LinkedIn: They have a LinkedIn business page with around 4k followers. They don’t have any post on their page till now.
YouTube: They have an active YouTube account with around 400 subscribers.
Their Google+ is not active, and they don’t have Instagram account.
They have a blog, but it is not active. It is also not linked to their website. The last post was in 2014.
Ozone Group one of the top builders in Bangalore & Chennai among the real estate construction companies.
They have a website with description of their projects on the banner images, which is very visual and catches the attention.
Key Features:
Website Insights:
| Total visits | Avg time on site | Page views | Bounce rate |
| 72.2K | 0:01:23 | 1.76 | 72.22% |
UX Audit: The information architecture of this page is very well-planned. Banner information with different projects and their status, makes it a valuable source of information. The website has a very well-built footer with latest news, enquiry form, and contact us.
Moz Rank: They have a Moz Rank 35 for Domain Authority.
Website Speed:
Twitter: They have an active Twitter account with around 1.5k followers. They do 2 to 3 tweets per week, but engagement is low. Most of the tweets are informative, like the one shown below:
Facebook: They have an active page with around 1 Lac followers. The posts are organic and have decent engagement. They have many images posted for different occasions.
LinkedIn: They have an active LinkedIn business page with around 800 followers. They have posts related to their achievements and activities on their page.
YouTube: They have an active YouTube account, but the subscribers are less. They have almost one video upload every week.
Their Google+ is not active, but the Instagram account is active with similar posts as Facebook.
They have a blog which is active, and it is linked to their website. Content is mostly about their projects.
Architect led design company in real estate development, Total Environment creates luxury apartments and villas for sale in India.
They have a website with very less content. They have put images of all their projects and every image has a small description of the project.
Key Features:
Website Insights:
| Total visits | Avg time on site | Page views | Bounce rate |
| 10.7 K | 0:04:42 | 11.86 | 22.30% |
UX Audit: The image slider is very different from the usual websites. It focused on every facility that the residence provides, thereby giving the user an entire perspective of what they’re signing up for.
On the con-side, there is no evident attractive information about their residential projects; the user might lose out on the purpose of the page
Moz Rank: They have a Moz Rank 21 for Domain Authority.
Website Speed:
Twitter: They have a Twitter account with only 100 followers. The account is not active, last tweet was in April.
Facebook: They have an active page with around 15k followers. The posts are organic and have good engagement. They have interesting posts like the one shown below:
LinkedIn: They have a LinkedIn business page with around 2k followers. They have very few posts that are about job openings only.
YouTube: They don’t have an YouTube account.
Both their Google+ and Instagram are not active.
They do not have a blog.
Nitesh Estates is the luxury real estate brand, which has developed state-of-the-art homes, hotels, office buildings and shopping malls in India.
They have descriptive and visually appealing website, which tells about their projects and promotional activities in detail.
Key Features:
Website Insights:
| Total visits | Avg time on site | Page views | Bounce rate |
| 17K | 0:04:30 | 3.9 | 29.11% |
UX Audit:
Moz Rank: They have a Moz Rank 31 for Domain Authority.
Website Speed:
Twitter: They have an active Twitter account with around 9k followers. They do 5 to 6 tweets per week, but engagement is low. They have tried engaging in campaigns like the one shown below:
Facebook: They have an active page with around 42k followers. The posts are organic and have decent engagement. They have many posts that talk about the facilities they have in their projects like the one shown below:
LinkedIn: They have an active LinkedIn business page with around 3k followers. They have posts related to their projects and the engagement is good on their page.
YouTube: They have an active YouTube account with around 1.2k subscribers. They have almost 2 to 3 video uploads every 2-3 months.
Their Google+ is not active but the Instagram account is active with similar posts as Facebook.
They have a blog which is active and it is on their website. Content is very diverse ranging from general topics of real estate to specific topics like tour of their property.
Brigade Group is a real estate and property developer in Bangalore & the rest of South India since 1986.
They have very colorful website, which tells about their projects across various cities. Their website is Mobile responsive.
Website Insights:
| Total visits | Avg time on site | Page views | Bounce rate |
| 99.7K | 0:01:55 | 2.22 | 58.56% |
UX Audit: Quick Finder turns out to be an excellent feature and well-placed to a user’s visibility. Categorizing their properties based on Commercial, Retail and Hospitality is very thoughtful. However the second half of the website could have maintained a more prominent and vibrant color theme like the first half of the site.
Moz Rank: They have a Moz Rank 40 for Domain Authority.
Website Speed:
Twitter: They have an Twitter account with around 150 followers. The account is not active, and the last tweet was in 2015.
Facebook: They have an active page with around 13k followers. The posts are organic and engagement is low. They have tried interactive posts but still the engagement is low as the one shown below:
LinkedIn: They have an active LinkedIn business page with around 9k followers. They have posts related to their projects and the engagement is decent on their page.
YouTube: They don’t have YouTube account.
Their Google+ is not active, and they don’t have an Instagram account.
They have a blog, which is on their website. It is not active; last post was in December 2015.
3 decades of delivering Quality Homes has made DRA a name synonymous with quality apartment constructions in Bangalore.
They have a website with good description of their ongoing as well as upcoming projects.
Key Features:
UX Audit: Each of the individual projects has a set of features that can viewed by a simple click, and all changes being reflected in a single space. This is a very simple navigation.
Moz Rank: They have a Moz Rank 19 for Domain Authority.
Website Speed:
Twitter: They have an active Twitter account with around 300 followers. They do 4 to 5 tweets per week but engagement is low. Most of the recent tweets are about their new project.
Facebook: They have an active page with around 25k followers. The posts are organic and have decent engagement. They have most recent posts only about their new project.
LinkedIn: They have an LinkedIn business page with around 80 followers. They have no posts till now.
YouTube: They don’t have a YouTube account.
Their Google+ is not active and they don’t have Instagram account.
They don’t have a blog.
Casa Grande defines designs and develops quality livings spaces and operates in niche residential segments like luxury villas and apartments in Chennai, Bangalore, Coimbatore and Cochin. The company also sells plotted development spaces. Projects in the pipeline are to the tune of around 2500 crores in the luxury apartments and villas category across these 4 geographies.
They have a website which is visually appealing with big banner images, info-graphics and video testimonials from clients.
Key Features:
Website Insights:
| Total visits | Avg time on site | Page views | Bounce rate |
| 76K | 0:05:29 | 3.21 | 43.02% |
UX Audit: The semi-parallax look adds a luxurious feel to the general theme of Casa Grande. The well laid-out contact information at the top of the page facilitates easy contact. The feature that shows the number of completed, ongoing, and upcoming projects. Clean color theme of the website and well organized layout is a great advantage.
Moz Rank: They have a Moz Rank 22 for Domain Authority.
Website Speed:
Twitter: They have an active Twitter account with around 2k followers. They do 4 to 5 tweets per week, but engagement is low. Most of the tweets are same as the ones posted on Facebook.
Facebook: They have an active page with around 1.2 Lac followers. The posts both organic as well as sponsored posts have decent engagement. They have some engaging posts like the one shown below:
LinkedIn: They have an active LinkedIn business page with around 490 followers. They have posts related to their offers but the engagement is very low on their page.
YouTube: They have an active YouTube account but the subscribers are around 200 only. They have almost two video uploads every month.
Their Google+ is active but engagement is low, and they don’t have a Instagram account.
They have a blog which is active and it is linked to their website. They post almost twice per month which is good as compared to their competitors.
They have a website with description of their projects and lot of content related to their mission/ vision. They have videos of testimonials by their clients.
Key Features:
UX Audit:
Moz Rank: They have a Moz Rank 24 for Domain Authority.
Website Speed:
Twitter: They have an active Twitter account with around 150 followers. They do 4 to 5 tweets per month which is low as compared to competitors. The engagement is low on their posts.
Facebook: They have an active page with around 8k followers. The posts are organic and have decent engagement. They post once a week mostly.
LinkedIn: They have an active LinkedIn business page with around 100 followers. They have posts related to their achievements and activities on their page but the engagement is low.
YouTube: They have an active YouTube account but the subscribers are less. The last video they uploaded was 9 months back.
Their Google+ is active, but they don’t have Instagram account.
They have a blog tab on their website but after clicking it is re-directed to their home page only.
Mahindra Lifespaces is one of the most reputed real estate property developers and they provide a one stop solution for NRI investment in India.
They have a website which is very colorful and interactive.
Key Features:
Website Insights:
| Total visits | Avg time on site | Page views | Bounce rate |
| 56.6K | 0:02:19 | 1.76 | 65.56% |
UX Audit: Using green as a theme is very impressive to an audience in real-estate. The simple and clean design appeals to the user’s experience. Sticky enquire and book now buttons, really serve the purpose of contacting, comfortably.
Moz Rank: They have a Moz Rank 41 for Domain Authority.
Website Speed:
Twitter: They have an active Twitter account with around 1k followers. They do 2 to 3 tweets per week but engagement is low.
Facebook: They have an active page with around 1 Lac followers. They have both organic as well as sponsored post and have decent engagement. They have some video posts that are quite interactive.
LinkedIn: They have an active LinkedIn business page with around 22k followers. They have posts related to their projects mostly and the engagement is decent.
YouTube: They have an active YouTube account but the subscribers are less. They have almost 2 to 3 video uploads every month.
Their Google+ is not active and the Instagram account is active but engagement is low.
They have a blog which is active and it is on their website. Content is diverse which ranges from general real estate topics to specific topics like their projects.
Godrej Properties has been instrumental in the construction of Residential, commercial and township projects across 12 major cities in India & continues to be.
They have a website with all the information needed but it is very simple in terms of design. They have all the information on the banner images which is very visual.
Key Features:
Website Insights:
| Total visits | Avg time on site | Page views | Bounce rate |
| 209.2K | 0:01:20 | 2.05 | 72.01% |
UX Audit:
Moz Rank: They have a Moz Rank 46 for Domain Authority.
Website Speed:
Twitter: They have multiple Twitter accounts according to projects.
Facebook: They have multiple Facebook accounts according to projects.
LinkedIn: They have an active LinkedIn business page with around 33k followers. They have posts related to their activities and the engagement is good.
YouTube: They have an active YouTube account with around 550 subscribers. They have almost one video upload every week.
Their Google+ is active and in Instagram account they don’t have any posts.
They have a multiple blogs for various summits and projects.
~Other contributors to this blog post are Allan William, Pournima Balasubramanian, Nandita Raman, Rohit Uttamchandani, Srilakshmi Indrasenan, and Akila Priyadarshini.
