India’s regional language internet users are estimated to grow at a CAGR of 18% versus English language users at 3%. In fact, by 2012, 9 out of 10 new internet users will browse the internet in their own vernacular. Affordable smartphones and low-cost data plans have also acted as catalysts, further driving the growth of regional content online. Brands will have to focus their efforts on creating an effective multilingual marketing strategy if they wish to cater to India’s next billion internet users.
If you are new to the multilingual marketing bandwagon or would like to learn more about this new digital marketing trend, take a look at our in-depth guide on multilingual marketing, that speaks in detail about: