My Internship Experience – Nikhar Aggarwal

Google, Facebook, Instagram, Youtube, Blogs, Marketing, MBA, Analytics, meeting new people every day. If your life revolves around these or if you want it to revolve around these, then Digital Marketing is the pick! With my choices completely in sync with the above description, I was super excited about getting a campus pick at Social Beat for my internship. Never been to the south before, and having my first MBA internship at Chennai I was a little sceptical. But with a lot of positivity, hopes and eagerness to learn something new, I arrived the office on 10^th April.  The day 1 began with the introduction of the company and the first plunge into the world of digital marketing. The induction continued for 2 days. Everyone whom I met was so humble, knowledgeable and so sweet, ready to help, no matter how occupied they were - right from the co-founders, Suneil and Vikas to everyone at Social Beat. From that moment onwards I got the feeling that it’s going to be one amazing journey.

Reluctant, whether they would give me some big clients to handle or I would end up doing just backend work, as is the assumption, I gladly failed! Right from the start, they gave me work for some great clients and thereafter there was no looking back. Anuradha, my mentor, trusted me completely and provided me with a flavour of every vertical possible. There was so much to learn from her. The composure to tackle different clients, the one-stop solution for every creative idea that you need. It was brilliant ideating with her on business development proposals like Skore. It didn’t stop there. My learning and experience doubled under the guidance and support from my mentor part II, Roshni. With similar working style and so much more in common, it was a cake walk for me. I learnt the basics right, handled a few clients and explored digital marketing to great extent with her, together trying many new features – a never ending process. I was lucky to work with many-many members of the company, be it the content team, designers, social media team, SEO and Ads team. Interaction with each one of them was unforgettable.

I never knew this field could be so vast yet so interesting. I guess my love for digital marketing has just increased by leaps and bounds with this internship. This journey at Social Beat became altogether more special, thanks to my life support here – Srinidhi, Ashish, Parvathi, Akshita, Antriksh, Roshni, Nandita, Ayesha, Sanjana and the list is endless. Will miss the rooms 287, 298 and 338.

A special thanks to Suneil and Vikas, for trusting me with my work and giving me the opportunity to make business development proposals and do research for various clients. They have been the best bosses ever!

Thank you Social Beat for making this experience oh-so memorable and full of new learnings. Will miss this company, the company where people never sleep, where people fulfil all their dreams !! ?