INDUSTRY
Automobiles
SERVICES
1
Implement Salesforce
Marketing Cloud
2
Run retention journeys
and campaigns
3
Manage analytics
and reporting
The Challenge
Lack of unified customer view
No real-time insights for decision-making
Missed retargeting opportunities
No personalization = unsatisfactory experience
The Solution
Integrated CRM, SFMC, and Interaction Studio
Automated user segmentation based on behavior
Omnichannel sales & post-sales journeys refined at all touchpoints
Personalised Targeting
- Win-back campaigns & incentives to churned customers
- Used Einstein STO to reach customers at the best time
Results
64%
reduction in
manual efforty
25%
of conversions
attributed to SFMC
22%
Increase in
test drives
43%
Increase in
user engagement
