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IndustryFinancial Technology
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Service Paid media and SEO
Challenge
and Goal
Niyo Global, a leading fintech offering zero forex cards, faced high customer acquisition costs and low card utilization. The goal was to reduce CAC by 50% and boost active card usage among international travelers.
Strategy
Campaign Segmentation: Focused on themes like “Study Abroad” and “Forex Markup,” leveraging first- and second-party data.
Performance Marketing: Ran campaigns across Google, Meta, and Affiliates targeting high-intent keywords like “forex cards.
”Creative Campaigns: Highlighted zero forex fees through the “Zero Hero” video series.
Optimization: Integrated Firebase to improve targeting and reduce fraud in affiliate campaigns.
Best performing videos
Variety of creative formats Used
Results
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50%
Reduction
in CAC -
40%
Increase in MV to
AO Conversion Rate -
Enhanced app downloads
and lead quality
