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IndustryHealth Care
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ServiceIntegrated Marketing
Problem Statement
In a saturated market, EPIC Condoms needed to stand out while addressing a sensitive yet vital topic: safe sex awareness. The challenge was to spark conversations, drive engagement, and create a memorable impact using a lighthearted approach without diminishing the seriousness of the message.
Strategy
Social Beat conceptualised the Halloween campaign,
The Ghost of Missed Protection
using humour and spookiness to highlight the importance of being prepared. Key elements included
- A catchy message: “What’s scarier than any ghost? The ghost of that time you forgot your condom!”
- Entertaining Instagram reels featuring the character "Ghost of Missed Protection" to deliver the brand's message with wit.
- Relatable storytelling emphasizing EPIC ThinX condoms as the ultimate solution for peace of mind.
Spooktacular Halloween
Results
Views
1.4M+
Engagement
87.5K+
