INDUSTRY
E-commerce
SERVICE
Innovative Social Media Marketing
INDUSTRY
E-commerce
SERVICE
Innovative Social Media Marketing
ABOUT THE CLIENT
Tata CLiQ is an Indian e-commerce company based in Mumbai, India and owned by Tata UniStore Limited of the Tata Group. Tata CLiQ operates in categories such as Electronics, Fashion, Footwear and Accessories.
OBJECTIVE
To leverage the cricket fandom during the Covid-Time IPL season and make the best of it by directly engaging with cricket fans all over India in a quirky way based on a simple insight that without the fan cheers, Indian cricket is not the same.
OBJECTIVE
To leverage the cricket fandom during the Covid-Time IPL season and make the best of it by directly engaging with cricket fans all over India in a quirky way based on a simple insight that without the fan cheers, Indian cricket is not the same.
EXECUTION
IPL 2020 was going to be played behind closed doors, ergo, fans would not have been able to cheer for their favorite teams and players in real time. But they could do so virtually, & Tata CLiQ delivered these cheers to the nation as the official cheer carrier of IPL 2020!
We leveraged the Instagram voice feature and asked users to send their cheers for their favorite team and player, therefore, collecting a lot of User Generated Content for our campaign.
We decided to go one step ahead and collaborated with an up and coming talent in the Indian music circuit, Anshuman Sharma to compose an anthem out of the best voice cheers we received via instagram’s voice note feature, thus creating a #SoundOfFandom in its truest sense. We then collaborated with famous influencers Kusha Kapila and Srishti Dikshit to amplify the campaign and engage further with cricket fans all over the country.
RESULTS
190+
Fan Cheers
18L+
Reach
21L+
Impressions
6L+
Engagement
65K+
Profile Visits
190+
Fan Cheers
18L+
Reach
21L+
Impressions
6L+
Engagement
65K+
Profile Visits
