During the first lockdown in 2020 a lot of us were away from our loved ones which led to the inability to celebrate festivals with our families. So when Raksha Bandhan came around, we decided to bridge the distance between siblings by giving them a fun and quirky outlet to express their love and gratitude towards each other. And no, this was not celebrating Raksha Bandhan on a video call.

We asked all the sisters out there to create the longest virtual rakhi for their brothers via using the predesigned rakhi broaches and threads on our feed. To add on to the fun in this activity, these threads were actually bittersweet memories between siblings which made each rakhi more personal and emotional. The users had a variety of broaches and memories in the form of threads to choose from. All they had to do was use them to create the longest customised rakhis for their beloved brothers and by doing so they would also stand a chance to win vouchers worth Rs. 20,000.