Position Summary:
We are looking for an analytically minded, Lead Digital Media specialist for Social Beat Digital Marketing Agency to focus on developing, executing, optimising campaign and media planning across Search, Display, Video & UAC/Mobile. This position has a focus on direct buying but will involve programmatic channels as well. Prior experience in programmatic is a plus.
We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.
Key Responsibility Areas:
- Execute, manage and optimize paid digital campaigns across a variety of platforms using native and third-party tools.
- Responsible for channel planning across digital placements, including RTB and Open Web.
- Work collaboratively with Account teams to translate client needs into campaign strategies that over-deliver on their needs.
- Develop in-depth and technical reporting to showcase performance, both for clients and within the agency.
- Manage ad tech vendors to execute campaigns.
- Mentor junior team members.
- Experience with ad serving solutions, tag management, and operations is a strong plus.
- Proven record of managing multiple projects at once.
- Ability to stay highly organized and efficient in a fast-paced, rigorous work environment.
Skills:
- 2 – 4+ years of experience working in media technology platforms.
- Demonstrates understanding of media basics and concepts
- Working knowledge of Syndicated tools (GA, GDS, GTM, and etc)
- Understanding of optimization platforms & trafficking platforms
- Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)
- Team player
- Thinks Strategically
