General:

• Strong experience in driving performance and branding campaigns, specially on Google and Programmatic
• Business understanding of how users/leads flow through the funnel

Experience: 6-10 years of experience in

• Planning, implementing and reporting the performance of paid media campaigns to drive business outcomes
• Media Planning for brand and performance Campaigns
• Building and Leading a team

Platforms:

• Google Adwords (Search, Display, Mobile App, Video) and Analytics
• Google Programmatic / DV360
• OTT Platforms
• Other publishers like Times Internet, Sharechat etc
• Affiliates
• Mobile attribution platforms (e.g. Appsflyer, Branch)
• Analytics Automation (e.g. DataStudio)

Qualities:

• Analytical with a strong understanding of digital advertising
• Updated on the latest trends on the above mentioned platforms
• Supporting and mentoring team members (team size of 3-5 initially)

Responsibilities:

• Drive strategy for large scale campaigns (typical budgets of INR 5 to 25 crores per annum per client)
• Build relationships with the clients and drive business outcomes from the media perspective
• Lead and mentor the team to Plan, execute and optimise campaigns
• Guiding the media and creative team on A/B testing with different ad creatives and landing pages to improve CTR
• Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates to the team
• Training Media Team members on various aspects of paid media