General Knowledge:
- Understanding of PPC Campaigns
- Understanding of advertising on Google,Facebook, Linkedin and Twitter
Experience:
1-3 years of experience in:
- Planning, implementing and reporting the performance of PPC campaigns for multiple clients
- Keyword research and analysis
- Media Planning
- Budget optimization
Platforms:
- Google Marketing Platform
- Specifically – Google Adwords (Display, Mobile App, Video) and Analytics
- Bing Editor
Qualities:
- Constant monitoring of performance of multiple campaigns
- Attention to small details
- Updated on the latest trends on the above mentioned platforms
Responsibilities:
- Set up and run large scale PPC campaigns
- Optimise performance to increase reach, generate leads and transactions and reduce cost. (multiple optimisations in a day – if needed)
- Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
- Track and analyze website traffic flow and provide regular internal reports.
- Create performance reports with recommendations for improvements.
- Intra-team coordination to understand how the campaigns can yield more quality leads
Certification is Google AdWords and Analytics is preferred.
